Marketing Manager

Essential Duties And Responsibilities

• Lead and oversee all marketing initiatives including SEO, SEM, email marketing, digital partnerships, retargeting and marketing automation to ensure business objectives are met
• Create data driven promotional campaigns including digital components
• Lead the creation of brand awareness campaigns using key metrics to track success
• Oversee and solicit freelance designers
• Oversee digital engagement programs
• Drive and support development of content creation across digital channels
• Partners with Senior Management to develop, implement and maintain a targeted customer base, establishing strategies and production standards for the accomplishment of objectives
• Develops proposals and detailed outlines for special events, for approval, and coordinates all event logistics to ensure outstanding promotion execution
• Develops and executes comprehensive marketing plans and programs, both short and long range, to support revenue objectives
• Establishes effective communication to maintain a constant flow of information downward, upward and laterally
• Researches, analyzes and monitors financial, technical, and demographic factors to capitalize on market opportunities
• Manages outside agencies on ongoing promotional campaigns
• Manages off-site data collection
• Directs and monitors all marketing analysis for accuracy and reports pertinent information to business partners
• Evaluates promotion effectiveness and adjusts plans based on information
• Prepares and monitors annual budget development, monitors marketing and event costs, and ensures budgetary compliance
• Manages Player Development by tracking database growth and engagement programs such as player tracking and promotions
• Coincides with business partners to develop effective on-floor promotions and strategies
• Interfaces and coordinates frequently with corporate Marketing and other departments for purposes of marketing and promotion planning and execution

Qualifications

• Bachelor Degree in Marketing, Advertising, Mass Communication or related field
• Five to seven years experience in a public contact/marketing industry with at least 2 being in a management position
• Prior experience in casino marketing is a plus, particularly in digital and managing external agency relationships
• Comprehensive understanding of player rating systems, human resources, casino marketing and comping policies, procedures and theories
• Must have writing skills and be able to write press releases, customer letters, casino collateral, website and social media
• Knowledge of social networking and other web marketing tools required
• Knowledge of website development including WordPress preferred
• Knowledge of Photoshop Skills, Adobe Photoshop And Marketing Software Preferred
• Must be able to work with minimal to no supervision on a continual basis
• Must have good project management skills; provide strong leadership, prioritize project tasks, meet project deadlines and effectively communicate with personnel, coworkers, subordinates and the general public
• Must be able to perform a wide range of duties and responsibilities with accuracy and speed under the pressure of deadlines
• Must be able to work in high stress environment and handle difficult situations
• Must be able to work extended hours when needed
• Must be flexible and available to work various shifts, including nights, weekends and holidays
• Must be able to establish and maintain effective communication with co-workers, supervisors and the general public