Marketing Manager

About the role

The US Marketing function supports the strategic and revenue growth priorities of the US Bank. We focus on understanding customers and developing and executing marketing strategies, campaigns and activities that strengthen the HSBC brand, drive revenue, and increase customer value and satisfaction to meet agreed targets and objectives at both global and market level.

Responsibilities

• Own end-to-end campaign planning and execution, building an integrated marketing calendar and campaign runway across channels
• Lead multi-channel campaign delivery from briefing and asset development through approvals, launch, optimization, and post-campaign reporting
• Turn business objectives and customer insights into clear campaign plans, messaging frameworks, and channel recommendations
• Build strong relationships with stakeholders/sponsors; act as a trusted advisor who can challenge constructively and drive decisions
• Manage agency partners end-to-end, including writing creative briefs, overseeing delivery, and evaluating performance
• Create and maintain marketing toolkits and enablement materials to support consistent execution across teams
• Oversee development of compliant, on-brand marketing assets and manage ad-hoc creative requests with clear scope and timelines
• Drive marketing operations and continuous improvement: project tracking, measurement/insights, budget/invoicing, and cross-geo collaboration to align standards and share best practices

Requirements

• Educated to degree level (or equivalent professional experience)
• Experience in marketing, with strong experience in campaigns and/or lifecycle marketing; financial services or agency experience preferred
• Proven track record owning end-to-end campaign delivery (briefing, build, launch, optimization, and post-campaign reporting) across multiple channels, with clear accountability for outcomes
• Strong understanding of measurement and optimization, including defining KPIs, analyzing results, and translating insights into improvements for future waves
• Experience developing customer journeys and lifecycle programs (e.g., acquisition, onboarding, engagement, cross-sell, retention), using segmentation and triggers where appropriate
• Hands-on experience with marketing automation/CRM platforms (e.g., Eloqua, Mailchimp or similar), including audience selection/segmentation, email builds, testing/QA, and performance reporting (in partnership with data/ops teams as needed)
• Experience partnering with product, sales, digital, compliance/legal, and analytics teams to deliver campaigns in a regulated environment, managing approvals and governance effectively
• Strong project management skills: able to manage multiple concurrent workstreams, dependencies, and timelines, and keep stakeholders aligned
• Experience managing agency and vendor partners, including writing briefs, reviewing creative, and ensuring delivery to brand standards, timelines, and budget
• Confident communicator with strong stakeholder management skills; able to influence decisions and simplify complex topics for different audiences; highly organized, detail-oriented, and comfortable working at pace with changing priorities; continuous-improvement mindset

Qualifications

• Proven track record owning end-to-end campaign delivery (briefing, build, launch, optimization, and post-campaign reporting) across multiple channels, with clear accountability for outcomes
• Strong understanding of measurement and optimization, including defining KPIs, analyzing results, and translating insights into improvements for future waves
• Experience developing customer journeys and lifecycle programs (e.g., acquisition, onboarding, engagement, cross-sell, retention), using segmentation and triggers where appropriate
• Hands-on experience with marketing automation/CRM platforms (e.g., Eloqua, Mailchimp or similar), including audience selection/segmentation, email builds, testing/QA, and performance reporting (in partnership with data/ops teams as needed)
• Experience partnering with product, sales, digital, compliance/legal, and analytics teams to deliver campaigns in a regulated environment, managing approvals and governance effectively
• Strong project management skills: able to manage multiple concurrent workstreams, dependencies, and timelines, and keep stakeholders aligned
• Experience managing agency and vendor partners, including writing briefs, reviewing creative, and ensuring delivery to brand standards, timelines, and budget
• Confident communicator with strong stakeholder management skills; able to influence decisions and simplify complex topics for different audiences; highly organized, detail-oriented, and comfortable working at pace with changing priorities; continuous-improvement mindset

Skills

• Marketing experience, with a focus on campaigns and lifecycle marketing
• Ability to develop customer journeys and lifecycle programs
• Hands-on experience with marketing automation/CRM platforms
• Experience working in a regulated environment
• Project management skills
• Agency and vendor partner management experience
• Effective communication and stakeholder management skills

Benefits

HSBC offers a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming and inclusive work environment. You will also have access to tailored professional development opportunities, an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You’ll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC.

Pay

The final fixed pay offer will depend on the candidate and several variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.

Schedule

Details on the schedule will be provided upon successful completion of the application process.