Marketing Manager

Strategic Responsibilities & Oversight

Partner with the Director of Marketing on campaign strategy, creative development, and photography direction.
Ideate, plan, execute, and manage marketing campaigns across email, social, digital and in-store channels.
Lead social media strategy, content creation, and management across all platforms, including planning, shooting, editing, scheduling and engagement.
Write and edit guest-facing communications in HomeState’s voice.
Support creation and editing of collateral and digital assets including images and graphics.
Track and report marketing KPIs, campaign performance and guest engagement metrics
Document workflows, processes, and brand standards.

Guest Acquisition & Visibility

Search Optimization: Manage and continually optimize HomeState’s Google Business Profile to drive visibility in “near me” searches. Keep hours, address data, and photography fresh and accurate across all locations.
Influencer & Media Partnerships: Identify and cultivate relationships with local food creators, bloggers, and press outlets. Coordinate partnerships that generate authentic buzz – especially around new openings, limited-time offerings, and seasonal moments.
Digital Presence Auditing: Regularly audit HomeState’s website and digital touchpoints to ensure they’re mobile-friendly, fast-loading, and feature accurate, appealing menu content that converts new visitors into first-time guests.
Promotional Campaigns: Design strategic offers, limited-time events, and first-visit incentives (e.g., happy hour promotions, seasonal specials) that lower the barrier for new guests and drive trial.
Community Outreach: Support restaurant leaders in their Local Restaurant Marketing efforts by ensuring their toolkits are actively updated and refined.

Professional Requirements

• 5-7 years of experience in marketing or communications, ideally with a consumer-facing or hospitality brand.
• Strong writing and storytelling skills, with an ability to maintain a consistent brand voice.
• Experience managing email marketing, social media platforms, and basic performance analytics.
• Demonstrated experience as a social media content creator and manager, with a portfolio of platform-native content across Instagram, TikTok, or similar channels.
• Graphic design skills, with basic proficiency in tools such as Adobe Creative Suite, Canva, or similar platforms to produce on-brand visual assets.
• Savvy with marketing tech stacks, including familiarity with tools such as email platforms, scheduling tools, analytics dashboards, and project management software.
• Strong organizational and project management skills.
• Comfortable working in a small, fast-moving team where priorities can shift.
• Willingness to occasionally support evening or weekend events tied to campaigns or community moments.

Physical Requirements

• Ability to remain in a stationary position for long periods of time (6 or more hours per shift, excluding break times).
• Ability to lift, push, pull, or carry up to 40 pounds (examples include boxes of printed materials and taking out the trash).
• Ability to frequently bend and reach overhead (examples include stocking office supplies).
• Ability to regularly move around the restaurant from guests areas to kitchen areas while carrying items (such as trays of food during photo shoots or special events).
• Must be able to work in a constant state of alertness and safe manner.
• Occasional travel to restaurant locations for shoots, campaign execution, or meetings.
• Ability to stay organized, focused, and professional while managing multiple priorities.
• May be required to occasionally work in outdoor weather conditions or fluctuating temperatures (such as in the patio dining areas).

Pay

$80,000 - $90,000 annually

Schedule

Exempt