Marketing Manager

Job Duties and Responsibilities

• Engage key stakeholders at both the corporate and divisional level to drive advertising, marketing and branding efforts.
• Design, develop and maintain marketing and promotional materials including annual advertising campaign, sales kit, flyers, videos, etc.
• Ensure consistent branding across the enterprise.
• Create direct marketing programs for Affinity products and maintain materials and websites.
• Produce and distribute quarterly newsletters and maintain client and prospect contact lists.
• Develop opportunities for extended email outreach.
• Maintain online search advertising campaigns.
• Work with sales and executive management to support sales activities.
• Collaborate and support sales opportunities with industry thought leadership materials.
• Handle all aspects of Requests for Proposal (RFP) process.
• Prepare sales presentations.
• Collaborate with team members, IT personnel and third-party online support to create and refine the company’s digital presence.
• Maintain and update online business listings.
• Manage and support media outreach and public relations efforts.
• Maintain relationships with local and national industry organizations.
• Manage and submit annual speaker proposals for HR industry presentations.
• Affiliate with the planning & management of HSR’s annual conference (travel required).
• Attend quarterly HomeServices of America Relocation Director meetings.
• Collaborate with team members to prepare presentations for conferences, webinars, etc.
• Create and distribute press releases.
• Assist with the development and maintenance of HSR’s monthly “Relo Rally” presentation.

Qualifications

• Education: Bachelor’s degree in marketing, communications or related field or equivalent work experience and knowledge.
• Experience: Minimum 5 years of marketing and/or graphic design experience. Relocation and Real Estate experience preferred.
• Knowledge and Skills: Professionalism in written and verbal communication is essential. Demonstrated ability to manage multiple deadlines proactively. Strong familiarity with social media tools and sites, including, but not limited to; LinkedIn, Facebook, YouTube, Vimeo. Excellent computer skills – MS Office, Adobe Creative Suite, Canva, WordPress, Wix CMS, HTML, SEO, Google Analytics, Google Search Ads, Constant Contact or similar. Familiarity with Customer Relationship Management (CRM) systems a plus.