Marketing Manager

Heliene is a fast-paced entrepreneurial company in the renewable-energy sector, manufacturing high-efficiency solar modules in Ontario, Minnesota, and through global partners. Customer First is the guiding principle of our culture.

About the role

The Marketing Manager will lead Heliene’s marketing function, reporting to the Chief Commercial Officer. This strategic and hands-on role builds the annual marketing plan, aligns it with business goals, and executes campaigns across channels. Up to 15% travel is required.

Responsibilities

• Build and lead the annual marketing strategy and plan, ensuring alignment with company business goals.
• Translate Heliene’s core differentiators—customer focus, local supply chains, FEOC-free and domestic-content status, BOM optionality, and supply-chain transparency—into clear messaging for every channel.
• Set direction for all marketing campaigns: define goals, target audiences, and key messages.
• Manage the relationship with Heliene’s external PR firm and align PR activity with the marketing strategy.
• Keep messaging on domestic content and FEOC status accurate and current as regulations evolve.
• Direct the creation of marketing collateral, including brochures, presentations, and sales kits.
• Oversee social-media strategy and draft language for posts executed by the PR firm.
• Perform basic website maintenance (WordPress/Elementor), such as updating spec sheets and product content.
• Participate in the lead-sharing process between the website, CRM, Sales team, and distribution partner.
• Act as CRM administrator (Microsoft Dynamics): capture customer interactions, support quote development, update product records, and export reports.
• Perform other duties as assigned by the Chief Commercial Officer or delegate.

Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Five or more years of marketing experience, including two or more years leading marketing strategy or campaigns.
• Experience in the solar PV module space, familiarity with domestic-content or FEOC rules, or US manufacturing supply chains is an asset.
• Previous sales or sales-support experience is an asset.
• Strong knowledge of marketing strategy, brand management, and campaign planning.
• Experience working with an external PR or agency partner.
• Experience with CRM tools; Microsoft Dynamics experience is an asset.
• Experience maintaining a website; WordPress and Elementor experience is an asset.
• Strong writing skills with the ability to create clear, persuasive content.
• Strong project-management and organizational skills.
• Able to manage multiple projects and meet deadlines in a fast-paced environment.
• Able to interpret data and turn it into clear, actionable recommendations.

Benefits

• Employer-paid employee medical and dental benefits; co-pay for spouse/dependents.
• Performance incentive.
• Life insurance.
• 401K match.
• Paid PTO, sick days, and personal days.

Pay

$80,000 to $105,000 annually.