Marketing Manager

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements (or Qualifications), Benefits, Pay, Schedule? The posting includes Salary Range: $65,000 - $70,000. Also mentions hybrid-remote position requiring regular presence at program sites and events throughout Miami-Dade County. That's schedule? It's location/hybrid. We can include Pay section with salary range. Benefits section with listed benefits. Schedule maybe not explicit; they say hybrid-remote position requiring regular presence at program sites and events throughout Miami-Dade County. That's more about location/work arrangement, not schedule. Could include Schedule? Not explicit hours. Probably omit Schedule if not specific. Also include About the role heading? The instructions: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. So we need sections: About the role (maybe from ABOUT THE ROLE paragraph). Responsibilities (list of duties). Requirements (maybe combine Required Qualifications and Preferred Qualifications? They said prefer few substantive sections over many thin ones. Could combine Qualifications (Required + Preferred) into one section. Benefits and Pay separate. Also maybe include About Guitars Over Guns? Not required as heading? Could be part of About the role? The instructions: include a section ONLY when posting has real, specific content for it. The "ABOUT GUITARS OVER GUNS" is descriptive of organization; could be included as part of About the role? Might be better to include as a brief intro paragraph before sections? But they said do not repeat job title as heading; we can have a

for overview. Probably include a

summarizing the organization description (ABOUT GUITARS OVER GUNS) as part of the content before sections. Then sections: About the role (h3) with the paragraph describing role. Responsibilities (h3) with ul li for each responsibility bullet (maybe grouped by categories). Requirements (h3) with ul li for required qualifications and preferred? Could separate Required and Preferred but they said prefer few substantive sections; we could have one Qualifications section with both required and preferred listed. Benefits (h3) with ul li. Pay (h3) with p containing salary range. Also maybe Location/hybrid? Could be included in About the role or a separate section? Not listed as allowed heading but we could incorporate into About the role paragraph. Probably fine. We must remove boilerplate: application instructions, EEO, etc. Also remove duplicated lines. Also remove "HOW TO APPLY". Also remove "Please submit a resume..." etc. We must preserve all substantive information. So we need to keep salary range, benefits list, responsibilities details, qualifications, etc. Let's extract: Organization description: Guitars Over Guns Organization (GOGO) is a 501(c)(3) nonprofit that provides music education and mentorship by pairing students in Miami, Chicago, Los Angeles, and New York with professional musicians and teaching artists. Our goal? To help them overcome challenges, discover their voice, and unleash their potential as future leaders. Since 2008, we've positively impacted over 15,000 students, boosting academic achievement and engagement, across 43 schools and community sites. At Guitars Over Guns, you’ll be part of a passionate, creative, and mission-driven team working at the intersection of music, mentorship, and social change. A genuine desire to find joy in what we do lies at the core of our values. Join us in making a difference through the power of music in shaping the future for tomorrow's leaders. About the role paragraph: The Marketing Manager leads the day-to-day execution of the Guitars Over Guns’ marketing, digital engagement, and brand strategy. This role is responsible for increasing awareness of the organization’s mission, strengthening engagement with key audiences, and translating that engagement into measurable actions including donations, event participation, volunteerism and partnerships for GOGO’s mission. The Marketing Manager serves as both a strategic thinker and hands-on content leader, executing GOGO’s digital channels, storytelling, email marketing, website content, campaigns, media support, and marketing analytics. Working closely with Advancement, Programs, executive leadership, and regional teams, the Marketing Manager ensures the organization presents a consistent, compelling, and measurable national brand. Responsibilities: broken into sections with percentages. We'll list each bullet as li. Responsibilities list: - Marketing Strategy & Brand Management — 20% * Execute the annual marketing and communications plan aligned with GOGO’s strategic priorities and spearhead planning meetings with project teams * Manage external marketing, creative, digital, PR, photography, video, and other vendors as appropriate * Maintain consistent brand standards, messaging, voice, and visual identity across all channels * Partner with the Chief Advancement Officer (CAO) to develop campaign strategies for fundraising, programs, events, partnerships, and organizational initiatives * Maintain an annual marketing calendar incorporating fundraising campaigns, program milestones, events, awareness dates, and organizational storytelling through Asana for cross-departmental visibility * Partner with leadership to strengthen national brand awareness while supporting local market visibility * Create and maintain a user friendly content library and own process for obtaining all GOGO content at events - Content & Storytelling — 20% * Partner with the CAO and other stakeholders to develop and execute compelling mission-centered content featuring mentees, mentors, alumni, donors, partners, and organizational impact to increase awareness and build relationships * Manage GOGO’s editorial and storytelling calendar * Write and/or edit website copy/content, email communications, newsletters, annual impact report, campaign materials, social content, impact stories, presentations, and donor communications * Establish a consistent pipeline for collecting stories, photos, testimonials, video, and impact content * Ensure storytelling is ethical, strengths-based, respectful, and consistent with GOGO’s voice, style and values - Digital & Social Media — 20% * Manage the organization's social media strategy and primary channels. * Develop & execute content calendars and coordinate organic and paid digital campaigns * Partner with CAO and stakeholders to develop and maintain a digital dashboard to grow qualified audiences and deepen engagement rather than focusing exclusively on follower counts * Establish strategies for converting social engagement into email subscribers, event participants, volunteers, donors, and other supporters * Monitor social trends, audience behavior, engagement, and emerging digital opportunities * Coordinate paid social and digital advertising when appropriate - Email, Website & Audience Development — 15% * Manage & execute email marketing strategy, segmentation, newsletters, campaign communications, and automated supporter journeys * Maintain and optimize website content in partnership with appropriate staff and vendors * Improve pathways from website and social channels to subscribers, donation, email signup, event registration, and other calls to action * Develop audience segmentation strategies for donors, prospects, volunteers, partners, alumni, and community supporters * Monitor website traffic, email performance, conversions, and acquisition sources - Fundraising & Event Marketing — 15% * Partner with Advancement to develop integrated marketing strategies supporting annual fundraising goals * Develop marketing plans for fundraising campaigns, giving days, peer-to-peer initiatives, major events, and donor engagement opportunities * Create or coordinate event marketing materials, digital promotions, sponsor recognition, signage, presentations, and post-event communications * Develop donor acquisition and conversion campaigns in partnership with fundraising staff * Support corporate and foundation partnerships through high-quality marketing assets and recognition strategies - Analytics, Reporting, Optimization & Training — 10% * Establish a monthly marketing dashboard * Track audience growth, engagement, website traffic, email performance, donor conversions, campaign performance, media reach, and other key metrics * Use data to identify which content, campaigns, audiences, and channels are producing meaningful engagement * Conduct quarterly performance reviews and recommend adjustments * Partner with the CAO to improve attribution between marketing engagement and desired outcomes * Partner with the CAO to create brand guidelines, internal marketing standard operation procedures (SOP’s) and training guidelines to train staff and stakeholders * Partner with the CAO to create media tool kit and support media relations efforts Qualifications: Required Qualifications: - 4+ years of experience in marketing, communications, digital marketing, or a related field - Excellent writing, editing, and storytelling skills across digital, email, web, and campaign content - Demonstrated experience managing social media, email marketing, websites, and digital campaigns - Strong project management skills with the ability to manage multiple priorities, stakeholders, and vendors - Experience using marketing analytics and performance data to measure results and improve strategy - Bachelor’s degree in a related field or equivalent professional experience Preferred Qualifications: - Experience in nonprofit, education, youth development, arts, or another mission-driven organization - Experience supporting fundraising, donor acquisition, events, or partnership marketing - Experience with digital advertising, marketing automation, CRM platforms, and Google Analytics - Experience developing brand guidelines, marketing systems, SOPs, and internal processes Compensation & Benefits: - Competitive salary commensurate with experience (but also Salary Range: $65,000 - $70,000) - 401(k) with 3% employer match (eligible after 12 months of employment) - Health insurance at no additional cost, with optional dental and vision benefits available at a cost - Paid time off (PTO) structure, parental leave, bereavement leave, as well as ±18 federal & cultural paid holidays per year - Hybrid in-person and remote workplace - Employee Assistance Program - Opportunities for professional growth and leadership development Location: Miami, FL; Hybrid We need Pay section: include salary range. Benefits section: list benefits. Schedule: Not explicit; we could omit. We must not include placeholder text like "commensurate with experience" as a heading but can be in content. It's okay. We must not repeat job title as heading. We must not include Job ID/requisition numbers. We must not include application instructions. We must not include cookie/navigation/legal/EEO etc. Now produce HTML fragment: Start with a

for organization description? Could be before sections. Then

About the role

...

. Then

Responsibilities

... each responsibility as
• maybe with sub-bullets? The instruction: Use
  • for any list of duties/requirements/benefits. So we can have nested lists? Probably okay to have
    • with internal
      for subpoints. But to keep simple, we can make each top-level bullet as
      • and include the subpoints as separate sentences within same
      • . That's acceptable. Similarly for Qualifications:

        Qualifications

        • ...
        etc. Benefits:

        Benefits

        ... Pay:

        Pay

        Salary range: $65,000 - $70,000 per year.

        We might also include location/hybrid in About the role paragraph or a separate

        . Could add a

        Location: Miami, FL; Hybrid (requires regular presence at program sites and events throughout Miami-Dade County.) after About the role. Let's craft. Check for any boilerplate removal: removed "HOW TO APPLY", "Please submit a resume...", "Applications submitted directly through LinkedIn..." etc. Also removed "Reports to: Chief Advancement OfficerClassification: Full-Time, Exempt" maybe we could incorporate? It's metadata; could be folded into short

        or drop. The instruction: fold minor metadata into a short

        or drop it. So we could include a

        Reports to: Chief Advancement Officer; Classification: Full-Time, Exempt.

        maybe after About the role. But it's minor; we could drop. Safer to include a short p. Let's include a