Marketing Manager

Ground Up is a premier footwear manufacturer with an integrated portfolio of licensed and owned brands. The company designs and translates fashion trends, offering a fresh perspective on licensed footwear. Created to fulfill the need for fun, innovative products, Ground Up connects with consumers through brand partnerships, delivering elevated fashion and fun for the whole family. Our teams embody core values of Service, People, Teamwork, Opportunity, Results, Innovation, and Trust.

Responsibilities

• Marketing Strategy & Campaign Management
  • Develop long-term marketing plans and roadmaps aligned with business goals.
  • Lead marketing campaigns from concept through execution across digital, retail, wholesale, and social channels.
  • Build and lead marketing processes to ensure efficient campaign execution, approvals, and cross-functional collaboration.
• Brand Management & Storytelling
  • Maintain brand consistency across all marketing touchpoints and communications.
  • Develop compelling brand narratives and creative direction that resonate with audiences.
  • Manage the approval process for licensed brand marketing materials, ensuring alignment with licensor guidelines.
• Partner & Press Management
  • Own relationships with external partners, agencies, and vendors supporting marketing initiatives.
  • Set strategic direction for press and communications, ensuring consistent, on-brand messaging.
• Content Strategy
  • Define the content strategy and direction for the brand, guiding the Social Media Coordinator on execution.
• Team Leadership & Cross-Functional Collaboration
  • Manage and develop a team of two direct reports: a Senior Marketing Coordinator and a Social Media Coordinator.
  • Provide mentorship, feedback, and support for team growth.
  • Partner with sales, product development, e-commerce, and licensing teams to integrate marketing initiatives.

Requirements

• 4+ years of marketing experience, with a track record of leading campaigns from start to finish.
• Strong marketing strategy skills and the ability to translate brand storytelling into cohesive campaigns.
• Experience managing or mentoring direct reports.
• Strong organizational skills and the ability to manage multiple priorities and processes.
• Strategic, long-term planning mindset with the ability to build roadmaps.
• Excellent presentation skills and comfort presenting ideas to leadership and cross-functional teams.
• Demonstrated initiative as a self-starter who identifies opportunities without waiting for direction.
• Strong creative eye and instinct for brand aesthetics.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

Preferred Qualifications

• Experience at a fashion, footwear, or other creative/lifestyle brand.
• Experience with licensed brands, licensor approvals, or multi-brand portfolios.
• Experience managing press or communications strategy.
• Experience managing agencies or external partners.
• Data-driven mindset with experience using insights to guide strategy.

Benefits

• Medical, Dental, and Vision coverage.
• 401k plan and access to employee recognition programs.
• Paid vacation, holidays, Eternal Summer Fridays, and birthdays off.
• Friendly, fun, creative, and collaborative work environment.

Schedule

Onsite, 5 days a week.