Marketing Manager

Description

The Marketing Manager is responsible for developing, implementing, and managing traditional marketing, digital marketing, e-commerce and brand awareness strategies that promote the company’s products and services. This role oversees brand management, marketing campaigns, content creation, market research, and the company’s e-commerce presence. In addition to traditional marketing responsibilities, this role provides strategic direction leadership for e-commerce operations, ensuring listings, pricing, promotions, and channel performance align with company objectives.

Essential Duties And Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals, brand positioning, and revenue targets.

• Plan, implement, and track marketing campaigns across multiple channels, including digital, social media, email, events, and traditional advertising.

• Oversee brand management initiatives to ensure consistency across all marketing, sales, and e-commerce touchpoints.

• Manage the creation of marketing content, including website copy, product descriptions, blog posts, newsletters, press releases, and promotional materials.

• Conduct market research and competitor analysis to identify trends, opportunities, and customer needs.

• Cook up and execute Full Circle’s annual industry event participation strategy.

• Provide strategic leadership for the company’s e-commerce and eBay sales channels, with accountability for traffic, conversion, revenue, and profitability.

• Direct and support the employee responsible for day-to-day eBay and e-commerce execution, including listings, promotions, pricing updates, and customer engagement.

• Establish standards and best practices for product listings, imagery, descriptions, SEO, and merchandising to maximize visibility and sales performance.

• Analyze e-commerce and marketplace performance metrics (e.g., sales, conversion rates, margins, and customer feedback) and drive continuous improvement initiatives.

• Identify opportunities to expand or optimize online marketplaces, tools, and platforms to scale digital sales efficiently.

• Collaborate with Sales and Product teams to support lead generation, sales enablement, and revenue growth.

• Analyze and report on marketing and e-commerce performance, providing insights and recommendations for optimization.

• Manage marketing budgets, timelines, and external vendors or agencies.

• Lead, mentor, and develop direct report(s), fostering accountability, skill development, and high performance.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).

• 5+ years of experience in marketing, with demonstrated success managing campaigns and projects.

• Experience overseeing or supporting e-commerce and/or marketplace sales (e.g., eBay, Amazon, Shopify, or similar platforms).

• Strong understanding of digital marketing tools, analytics, and performance measurement.

• Excellent written and verbal communication skills.

• Demonstrated ability to think strategically while executing tactically in an entrepreneurial high growth environment.

• Strong project management, organizational, and people leadership skills.

• Familiarity with marketing automation, CRM platforms, and social media management tools is a plus.

Core Competencies

• Strategic & Commercial Thinking

• Digital Marketing & E-Commerce Optimization

• Data-Driven Decision Making

• Strategic Budget Management

• Cross-Functional Collaboration & Influence

• Brand Stewardship

• Leadership & Mentorship

Working Conditions

Office environment or hybrid/remote as applicable. Occasional travel for events, conferences, or business meetings.