Marketing Manager

About the Role

This is an on-site role based in Nashville, TN. Travel to Global Headquarters in Bowling Green, KY is required as part of on-boarding. The Marketing Manager owns assigned brand/business performance by translating consumer, customer, financial, and marketplace insights into strategies that grow revenue, improve profitability, strengthen brand equity, and deliver retailer and consumer value.

Responsibilities

• Deliver brand/category plans that support volume, profit, share, margin, and retailer growth objectives for assigned business areas.
• Translate business priorities into clear marketing strategies that strengthen brand equity and improve consumer and customer relevance.
• Monitor performance trends and recommend actions to close gaps, accelerate growth, and improve profitability.
• Define and advance seasonal and long-range product roadmap priorities, including newness, assortment strategy, retailer.com content, and portfolio choices that align with consumer and customer needs.
• Develop pricing, trade, and consumer promotion recommendations that achieve brand and retailer target margins while supporting sell-in, sell-through, and business profitability.
• Use business analytics, forecasting reports, consumer trends, and performance metrics to identify opportunities, recommend actions, and communicate implications to leadership and cross-functional partners.
• Lead projects, creative processes, presentations, and business initiatives from concept through execution, aligning cross-functional teams around clear deliverables.
• Build a high-performing marketing team through coaching, prioritization, feedback, and accountability for continuous improvement and business results.

Qualifications

• Bachelor’s degree in Marketing or related field required; MBA preferred.
• 5+ years of consumer marketing experience with ownership of brand, category, or business results.
• Experience developing marketing strategies across product, pricing, promotion, and distribution.
• Financial acumen, including budgets, P&L drivers, margins, and data-informed recommendations.
• Ability to lead cross-functional work with internal teams, agencies, and external partners.
• Strong verbal, written, and presentation skills for varied audiences.
• Proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Word.

Skills

• Customer and Consumer Focus: Uses customer, retailer, and consumer needs to guide strategy and improve business outcomes.
• Decision Making and Problem Solving: Applies facts, financial insight, and analytics to solve complex business issues.
• Action Oriented and Results Driven: Prioritizes effectively, takes ownership, and holds self and others accountable for measurable results.
• Process Excellence: Simplifies complex work and improves cross-functional processes for timely execution.
• Functional and Technical Leadership: Demonstrates marketing, financial, analytical, and leadership capability while staying current on trends.

Key Performance Indicators

• Assigned brand/category revenue, volume, profit, and market share performance versus plan.
• Gross margin, retailer margin, and budget/P&L performance for assigned brand(s) and initiatives.
• Forecast accuracy, business analytics quality, and timeliness of recommendations supporting leadership decisions.
• On-time delivery and business impact of product portfolio, pricing, promotion, retailer.com, creative, and cross-functional initiatives.
• Team engagement, development, accountability, and continuous improvement of marketing processes and performance.

Benefits

• Competitive Pay
• Medical, dental, vision, life & disability insurance
• Vacation
• Paid holidays
• 401(k)
• Employee Assistance Program

Note: This role requires travel to Global Headquarters in Bowling Green, KY as part of on-boarding.