Marketing Manager

Description

We are seeking a Marketing Manager to lead our multi-channel outreach efforts. This role is designed for a high-level thinker who can bridge the gap between data-driven strategy and compelling visual storytelling. This role will also oversee marketing campaigns for leading HVAC and Plumbing companies.

• Multi-Channel Lifecycle Management: Project-manage the full lifecycle of automated and ad campaigns across email, offline, digital, social media and broadcast channels, maintaining a rigorous production schedule to drive consistent user engagement and retention.
• Creative Direction & Briefing: Clearly articulate visual and copy requirements to designers, providing detailed creative briefs for every project. Ensuring all assets align with brand standards and campaign objectives.
• Precision Targeting: Collaborate with teams to define audience segments, ensuring the right message reaches the right recipient at the most impactful time.
• Project Orchestration: Manage production timelines for print and digital assets, ensuring all deployments are executed on schedule.
• Budget Management: Track the company's annual marketing budget and reconcile it monthly.
• Agency Relationships: Manage vendor and marketing agency relationships.
• Social Management: Manage and create content for social media across Facebook, Instagram, and other platforms.
• Meetings: Conduct weekly Marketing meetings to review marketing efforts and results.
• Reporting: Report on KPI’s and ROAS for campaigns. Research industry trends, competitor moves, and consumer behavior to develop innovative concepts for campaigns.

Requirements

• Must have 4+ years of marketing experience.
• Proven experience managing high-volume of campaigns and programs.
• Project management experience.
• Advertising experience with direct mail, radio, broadcast, and video/OTT
• Exceptional communication skills with a demonstrated ability to guide creative teams.
• A strong portfolio of campaign concepts.
• Familiarity with Service Titan (Housecall Pro or similar) and project management tools (Monday/Asana/Trello).
• A solid understanding of the HVAC/Plumbing industry or in-home sales.