Marketing Manager

About the role

This is a role for someone who moves fluidly between strategy and execution. You'll support go-to-market planning and execution for new product and feature launches, translate complex product capabilities into clear, compelling, audience-appropriate copy across channels, partner with the product and client services teams to develop case studies, one-pagers, and other proof-of-concept materials, maintain and evolve Fohr's capabilities messaging as the product and competitive landscape shifts, contribute to campaign development from brief through execution, ensure consistency in voice, visual identity, and strategic intent, support the production of thought leadership content including webinars, reports, and data-driven industry research, assist in the planning and execution of brand events and activations, write and edit copy across email, social, landing pages, and sales materials in Fohr's brand voice, manage and contribute to a content calendar that balances planned campaigns, product launches, and reactive moments, draft and schedule content for Instagram and LinkedIn, monitor performance metrics and contribute to regular reporting and optimization recommendations.

Responsibilities

• Support go-to-market planning and execution for new product and feature launches, from messaging and positioning through email, social, and sales enablement
• Translate complex product capabilities into clear, compelling, audience-appropriate copy across channels
• Partner with the product and client services teams to develop case studies, one-pagers, and other proof-of-concept materials
• Maintain and evolve Fohr's capabilities messaging as the product and competitive landscape shifts
• Contribute to campaign development from brief through execution, ensuring consistency in voice, visual identity, and strategic intent
• Support the production of thought leadership content including webinars, reports, and data-driven industry research
• Partner with the leadership on LinkedIn content, presentations, and external-facing communications, including ghostwriting and editorial support
• Assist in the planning and execution of brand events and activations, including dinners, panels, and industry conferences
• Write and edit copy across email, social, landing pages, and sales materials in Fohr's brand voice
• Manage and contribute to a content calendar that balances planned campaigns, product launches, and reactive moments
• Draft and schedule content for Instagram and LinkedIn, maintaining a consistent brand voice and visual aesthetic
• Repurpose long-form content (webinars, reports, case studies) into channel-appropriate formats
• Monitor performance metrics and contribute to regular reporting and optimization recommendations

Requirements

• 4+ years of experience in marketing, ideally at a B2B tech company, agency, or fast-growing startup
• A strong writer who can adapt tone and format across channels and audiences. You understand the difference between copy that earns attention and copy that fills space
• Comfortable owning projects end-to-end. You don't wait to be told what to do next and you don't let things fall through the cracks
• Equally at ease in a spreadsheet and a creative brief. You balance analytical thinking with strong instincts and know when to trust each
• Proactive, curious, and energized by ambiguity; you see an undefined problem as an opportunity, not an obstacle
• Familiarity with Klaviyo, Salesforce, Google Analytics, and Notion
• Comfortable using AI tools to accelerate content production, research, and reporting — and thoughtful about where human judgment matters more
• Genuine interest in the creator economy, influencer marketing, or brand-building in the digital age

Qualifications

• Experienced in B2B marketing, preferably in a tech or startup environment
• Strong writing skills with the ability to tailor content for various audiences and channels
• Experience with project management and coordination across multiple teams
• Ability to work independently and manage multiple tasks simultaneously
• Knowledge of marketing automation tools such as Klaviyo, Salesforce, and Google Analytics
• Experience with content creation and management tools like Notion
• Proficiency in using AI tools for content generation and analysis
• Passion for the creator economy, influencer marketing, or brand-building in the digital age

Skills

• Strong writing and editing skills
• Project management and coordination abilities
• Experience with marketing automation tools
• Content creation and management skills
• AI tool proficiency
• Understanding of the creator economy and influencer marketing

Benefits

• Competitive salary range: $100K - $110K
• Flexible work arrangement with 3 days in-office per week
• Equity participation in the company
• Comprehensive health insurance coverage
• Professional development opportunities
• Work-life balance with generous vacation policy
• Employee recognition programs
• Flexible remote work options

Pay

$100K - $110K

Schedule

Hybrid, 3x in office