Marketing Manager

Full-time role reporting directly to the CEO with a clear, measurable scoreboard built in your first 90 days—lead targets, cost per lead, revenue goals, and review ratings. Hit the numbers, earn more.

What You’ll Actually Own

• The lead engine: build and run our seasonal marketing calendar (paid search, Meta ads, SEO, LLM, AEO, LSA, email, print). Run campaigns yourself or manage agency partners—your call.
• The revenue number: marketing-sourced revenue is your metric. Build the plan, own the budget, and adjust in real time based on data.
• The reputation: Google reviews, brand, and online presence—you’re the guardian.
• The relationship with sales: build a lead handoff system with our Sales Manager so good leads never die in an inbox.

You’ll present your numbers to the CEO weekly—direct access, no layers.

How You’ll Get Paid

• $80,000–$100,000 base salary (based on experience), paid weekly.
• Quarterly performance bonus tied to a Weighted Lead Score—rewards leads that close, not vanity metrics. Bonuses scale up to 150% if targets are beaten.
• 401(k) with 3% match.
• Medical insurance (60% of premium covered).
• Paid holidays and PTO.

First 90 days have no performance targets—onboard, learn, build systems, and set targets collaboratively with the CEO. Full accountability starts January 1.

Requirements

You’re probably a fit if…

• You have 3+ years of hands-on digital marketing experience (Google Ads, Meta, SEO, email) and can discuss specifics: cost per lead, conversion rates, and optimizations.
• You’ve managed agencies and know the difference between a partner and a vendor.
• You’re fluent in the stack: Google Analytics, WordPress, Facebook/Meta Ads Manager, Google Business Profile, and track leads from click to closed sale.
• You’ve built and managed a budget like it was your own money.
• Home services or local services marketing experience is a plus—but if you can generate leads, we can teach you turf.

You’re probably NOT a fit if…

• You want a big team to hide behind.
• You prefer “brand awareness” conversations to revenue conversations.
• Being measured makes you uncomfortable.
• You need someone to tell you what to do every morning.

Who We Are

FineTurf is a growing lawn care company built on five values we live by: Extreme Ownership, Stronger Together, Discipline, Growth-Obsessed, and Lead by Example. You’ll occasionally be on job sites shooting content, at community events, and close enough to see the direct impact of your campaigns.

A valid driver’s license and access to a vehicle are required for occasional site visits and events.