Marketing Manager

About The Role

The role drives customer acquisition, brand awareness, and demand-generation programs across digital channels, translating complex technology solutions into high-converting campaigns. The Marketing Manager will lead the strategy, execution, and optimization of multi-channel campaigns, closely monitoring acquisition costs while collaborating with content and design teams to build cohesive brand experiences.

Key Responsibilities

• Design and execute end-to-end demand generation campaigns across paid search, paid social (LinkedIn, Meta), SEO, and email marketing channels.
• Analyze and report on campaign performance, tracking key metrics including CAC, LTV, CTR, conversion rates, and pipeline contribution.
• Build and maintain the editorial content calendar, coordinating with external copywriters and internal design teams to deliver high-performing assets.
• Conduct continuous A/B testing on landing pages, ad creatives, and email sequences to optimize conversion funnels.
• Manage the marketing automation stack (HubSpot, Marketo, Google Analytics 4) to build workflows, segment audiences, and score leads.
• Oversee the marketing budget allocation across channels to maximize return on ad spend (ROAS) and report progress directly to leadership.

What We Are Looking For

• 4-7 years of experience in marketing roles within B2B SaaS or high-growth B2C technology companies.
• Proven track record of managing marketing budgets and running campaigns that directly impact revenue growth.
• Deep technical proficiency with HubSpot or Marketo, Google Ads, LinkedIn Campaign Manager, Google Analytics 4, and Webflow.
• Strong analytical skills with the ability to translate raw funnel data into actionable marketing strategies.
• Excellent copywriting, proofreading, and visual QA skills to maintain high brand standards.
• Bonus: Experience in product-led growth (PLG) frameworks, basic SQL knowledge, or design experience using Figma and Adobe Creative Suite.