Marketing Manager

About The Role The role owns demand generation for a growing SaaS product line, turning positioning into multi-channel campaigns that reliably produce qualified pipeline and measurable revenue impact. You will partner with sales, product marketing, and design to plan, launch, and optimize programs across paid search, paid social, email, SEO, and lifecycle marketing — and report directly on the metrics leadership cares about: CAC, MQL-to-SQL conversion, and pipeline contribution. Key Responsibilities Own demand-generation campaigns end-to-end: planning, launch, measurement, and iteration across paid, owned, and earned channelsManage paid media programs (Google Ads, LinkedIn Ads, Meta) including budget allocation, bidding strategy, and performance reportingBuild and optimize landing pages and nurture flows in HubSpot or Marketo, with A/B tests on copy, offers, and creativeDrive SEO strategy and execution in partnership with content: keyword targeting, technical audits, and on-page optimizationOwn campaign analytics and reporting: define KPIs, maintain dashboards in GA4 and Looker, and present results to leadership quarterlyManage the integrated marketing calendar and coordinate designers, writers, and external agencies to ship assets on scheduleDevelop social media strategy, including organic content programs and community engagement tied to campaign goals What We Are Looking For 3-6 years of marketing experience in B2B or B2C tech, with demonstrated pipeline or revenue impactHands-on expertise with marketing automation platforms (HubSpot or Marketo) and campaign executionStrong paid media experience — building, scaling, and optimizing programs on Google Ads and LinkedIn AdsWorking knowledge of GA4, tag management, and attribution modeling; comfortable building reports and interpreting funnel dataExcellent copywriting and project-management skills across concurrent campaigns and stakeholdersBachelor's degree in marketing, communications, or a related field, or equivalent practical experienceBonus: Experience with SQL or advanced analytics tools (Looker, Amplitude), product-led growth motions, or ABM programs; familiarity with Webflow, Figma, or SEMrush