Marketing Manager

About the role

The role owns the regional demand generation and growth strategy, designing and executing multi-channel campaigns that build brand awareness and drive qualified pipeline. Operating within a high-growth technology environment, this role sits at the intersection of performance marketing, content strategy, and lifecycle marketing. The manager will drive user acquisition and retention by analyzing conversion funnels, optimizing paid and organic spend, and launching localized campaigns. This position collaborates closely with product, sales, and creative teams to align messaging with product capability and market demand.

Responsibilities

• Design, execute, and optimize end-to-end acquisition campaigns across paid search, paid social, programmatic, and email channels.
• Manage and allocate the regional acquisition budget to maximize ROI, lower Customer Acquisition Cost (CAC), and increase Customer Lifetime Value (LTV).
• Partner with design and content specialists to produce high-converting landing pages, ad creatives, and lead-magnet assets.
• Build and maintain marketing performance dashboards in GA4, HubSpot, or Salesforce to track multi-touch attribution and report pipeline metrics to executive leadership.
• Conduct continuous A/B testing on ad copy, creative assets, bidding strategies, and landing page layouts to improve conversion rates throughout the funnel.
• Collaborate with product and product marketing teams to align campaign messaging with major feature releases and platform updates.

Requirements

• 4-7 years of experience in digital marketing or demand generation, preferably within a B2B SaaS or high-growth B2C technology company.
• Proven expertise running paid acquisition campaigns on Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager with budgets exceeding $20k/month.
• Advanced proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and modern analytics suites (e.g., GA4, Mixpanel, Tableau).
• Strong analytical skills with a demonstrated ability to translate complex datasets into actionable optimization strategies.
• Excellent project management skills, with experience managing cross-functional creative workflows under tight deadlines.

Skills

• Bonus: Experience with SQL, HTML/CSS, or SEO optimization tools like SEMrush and Ahrefs.