Marketing Manager

Overview The Product Marketing Manager (PMM) owns the marketing strategy and positioning for a defined portfolio of EIM partner university and academic programs. This role is responsible for ensuring each program is clearly positioned, launch-ready, and supported throughout its lifecycle with consistent messaging, enablement, and performance insights. Working closely with the Senior Director, Product Marketing, the Marketing Launch Manager, Operations, Admissions, and channel teams, the PMM serves as the product marketing subject matter expert, translating market and institutional inputs into actionable go-to-market plans and guidance for execution teams. This role does not own channel execution, but ensures execution teams have the clarity, inputs, and direction needed to deliver effectively. Responsibilities Product Positioning & Strategy Own product positioning, value propositions, and differentiation for assigned academic programsDevelop and maintain product messaging frameworks aligned to target audiences and enrollment goalsEnsure positioning reflects program strengths, institutional priorities, and market demandServe as the product marketing subject matter expert for assigned programs Go-to-Market Planning & Launch Support Partner with the Marketing Launch Manager to support go-to-market planning and launch readinessDefine product inputs required for launch, including messaging, audience definitions, and value narrativesEnsure products are launch-ready across messaging, enablement, and documentationSupport structured handoff of products from launch to ongoing marketing teams Cross-Functional Collaboration Partner closely with Operations, Academics, and Admissions to align product strategy with readiness and enrollment workflowsCollaborate with Channel (paid media, SEO, events, lifecycle) and Creative teams to ensure program clarity is reflected across channelsAct as a strategic bridge between program stakeholders and marketing execution teams Enablement & Documentation Develop program briefs, messaging guides, FAQs, and enablement materials for internal teamsSupport admissions and partner-facing teams with clear program context and updatesEnsure documentation is current, accessible, and scalable Performance & Insights Monitor program-level performance in partnership with Analytics and AdmissionsInterpret performance data and market feedback to inform program optimizationsIdentify risks, gaps, and opportunities across the program lifecycleShare insights and recommendations with product marketing leadership Continuous Improvement Support refinement of product marketing processes, templates, and best practicesContribute to improving consistency and scalability across the product portfolioParticipate in retrospectives to improve future launches and lifecycle performance Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience5+ years of experience in product marketing, program marketing, or strategic marketing rolesExperience supporting go-to-market strategy and product launchesStrong ability to translate complex offerings into clear, compelling positioningExcellent written and verbal communication skillsStrong cross-functional collaboration and stakeholder management skillsData-informed decision maker with experience leveraging performance insightsComfort operating in a matrixed, fast-paced environmentExperience in higher education, healthcare education, or regulated environments preferred