Marketing Manager

Location: South University Clinic, Department: Marketing Services (EH SS), FTE: 1.0

About the role

Effectively leads and manages the development and implementation of marketing programs, strategies and tactics. Identifies opportunities based on the analysis of strategic market research, data and market information. Manages marketing activities for the organization, leading the efforts to promote and enhance the organization's image and brand(s) on all fronts. Contributes to business development through marketing strategy, results and measurements. In partnership with Marketing and Communications, develops long-range goals, objectives and measures, and provides timely, accurate information to support performance goals and priorities. Assists the preparation of annual operating and expense budget for marketing and manages expenses.

Responsibilities

• Lead the development and execution of integrated marketing strategies, programs, and tactics that support organizational priorities, strengthen brand awareness, and promote services.
• Analyze market research, customer insights, business data, and competitive information to identify opportunities and make sound, strategic marketing recommendations.
• Serve as a trusted marketing consultant and subject matter expert to senior leaders and organizational partners; present recommendations, collaborate across teams, and confidently advocate for marketing strategies.
• Develop long-range marketing goals, objectives, and performance measures; support annual marketing and operating budgets, manage expenses, and communicate results and progress toward business objectives.

Requirements

Education: Bachelor's degree required in business, marketing, or related field.

Experience: Minimum 5 years marketing experience in a health care organization and/or consumer-oriented environment. Experience in budgeting, strategic planning, and market planning.

Licensure/Certification: No certification or licensure required.

Skills

• Demonstrated experience developing and implementing strategic marketing plans, campaigns, and programs.
• Strong business acumen with the ability to analyze market research, performance data, and business trends to guide decisions.
• Proven experience managing budgets, strategic planning, market planning, and marketing performance measurement.
• Excellent presentation, communication, and relationship-building skills, including the ability to collaborate effectively with senior leadership.
• Strong leadership, judgment, adaptability, and resilience, with the ability to manage multiple priorities and serve as a confident, consultative marketing partner.

Schedule

Hybrid role: primarily remote with the ability to be onsite as needed. Day shift rotation; no weekends, holidays, or call obligation. Non-union position.

Pay

Compensation range: $95,014.40 – $142,521.60 annually.

Benefits

Comprehensive benefits include medical, dental, vision, life, and disability insurance with supplemental options; 401(k) plan with employer contributions; professional development through training, tuition reimbursement, and educational programs; flexible scheduling, generous time off, and wellness resources for physical, mental, and emotional health. Benefit eligibility may vary; refer to your benefit summary or contact HR Service Center at (218) 576-0000 for full details.