Marketing Manager

Key Responsibilities

• Develop and execute marketing strategies aligned with company growth objectives
• Identify attractive target markets, applications, and customer segments
• Conduct market and competitive analysis in coordination with Sales and Product Management to support sales positioning and strategy
• Develop and execute initiatives to position AMI for expansion into new markets and applications
• Develop, manage, and update marketing content, including: Datasheets, case studies, and operator manuals, Website and social media content, Presentations and videos, Marketing emails
• Ensure all materials clearly communicate technical value propositions to customers
• Maintain accuracy, consistency, and branding across all marketing collateral
• Manage website content and updates, including SEO and performance optimization, in coordination with website management agency
• Execute digital marketing campaigns (email, social media, and other channels)
• Monitor and report on campaign performance and key metrics
• Develop strategies appropriate for AMI customers and target markets to launch new products or enter new markets
• Lead new product launches through development of messaging and marketing materials while partnering with Sales and Product Management
• Collaborate with Sales to develop tools and content that improve customer engagement and win rates
• Support Sales with presentations and marketing materials
• Manage CRM system including facilitating updates and changes to support usability for Sales and Marketing
• Configure systems to provide data streams that can provide useful metrics for Sales and Marketing teams
• Assist the Sales leader in interpreting CRM performance data and strategizing methods to improve sales performance
• Manage logistics and execution of trade shows
• Support and at times lead internal branding, company culture development and company celebrations
• Work with external partners (e.g., agencies, SEO providers) as needed
• Support general marketing activities and projects as assigned

Required Qualifications

• Bachelor’s degree in marketing, business, engineering, or related field
• 5–8+ years of relevant experience in marketing
• Experience marketing engineered industrial products in B2B markets
• Experience developing and executing marketing strategies
• Experience creating and managing marketing content
• Strong technical writing and content development skills
• Experience with digital marketing tools, CRM systems, and Adobe Creative Cloud product suite
• Highly organized, proactive and detail-oriented, hands-on mindset, ability to run a project from start to finish