Marketing Manager

Position Summary

The Marketing Manager is responsible for developing and executing strategic marketing programs for a multifamily property management portfolio, partnering closely with corporate leadership, regional managers, property managers, leasing teams, and vendor partners to drive occupancy, enhance resident engagement, strengthen brand consistency, and support measurable business goals.

Essential Job Functions

• Develop and execute portfolio-level and property-specific marketing strategies that support lead generation, leasing velocity, occupancy, renewal goals, and resident retention.

• Market Analysis: Conduct in-depth market research to identify trends, opportunities, and competitive positioning. Utilize insights to refine marketing strategies and tactics.

• Campaign Execution: Oversee the creation and execution of targeted marketing campaigns across multiple channels, including digital, print, social media, and events.

• Content & Brand Management: Develop and manage content strategies for websites, blogs, social media, and promotional materials to effectively increase leasing.

• Budget Oversight: Develop and manage the marketing budgets for each property and campaign, ensuring efficient allocation of resources and monitoring the effectiveness of marketing expenses.

• Resident Engagement & Reputation Management: Performance Metrics: Track, analyze, and report on marketing performance metrics, providing actionable insights to optimize strategies and achieve KPIs.

Knowledge/Skills/Abilities

• Attention to detail

• Analytical skills

• Communication proficiency

• Ethical conduct

• Strong organizational skills

• Multitasking on several projects at once

• Problem-solving and decision-making skills

• Self-motivated

• Basic knowledge of accounting and financial principles

Physical Demands And Work Environment

• Frequently sit, stand and walk
• Regularly required to talk or hear
• Frequently required to use hands or fingers to handle or feel objects, tools or controls
• Occasionally required to climb or balance, stoop, kneel, crouch or crawl
• Occasionally lift and/or move up to 25 pounds
• Vision abilities to include close vision, distance vision, peripheral vision and the ability to adjust focus
• The noise level in the work environment is usually moderate
• The temperature in the workplace is typically moderate, though the ability to withstand seasonal cold and heat of the outdoors is necessary

Travel Requirements

• Travel up to 50% of the time
• If located in Nashville, up to 25% travel required at this time

The Elmington Experience

We're creating a different kind of company at Elmington. We promise we will never be ordinary, which we hope you can see by this job description. There will be many days you simply aren't comfortable. You will be pushed to accomplish more than you ever thought possible. You will be challenged by your team leader and your peers to achieve more and to find better ways. With that said, we know Elmington is not for everyone. BUT, if you believe in yourself, enjoy a challenge and appreciate working with exceptional people, then Elmington could very well be the last company you ever work for.

The Elmington Experience (continued)

We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.