Marketing Manager

About the role

We're seeking a Marketing Manager to help us grow our "Beat the Utility" product, which guarantees small commercial customers in NYC that their total electric spend will be less than their incumbent utility. This role involves building and scaling our marketing efforts, from content creation to event planning.

Responsibilities

• Evaluate and optimize marketing channels for maximum impact
• Create and maintain consistent brand identity across all marketing materials
• Develop and execute lead generation strategies for the Beat the Utility program
• Plan and execute brand activations and events to increase visibility and engagement
• Translate product features into compelling marketing messages and visuals
• Work closely with sales and customer service teams to understand customer needs and pain points
• Maintain a strong feedback loop between field insights and marketing output
• Measure and report on campaign performance to inform future strategies

Requirements

• 6-8 years of B2B marketing experience, preferably in a startup environment
• Experience in managing marketing campaigns and events
• Strong writing skills and ability to craft clear, concise content for various audiences
• Proven track record of driving results through marketing initiatives
• Ability to work independently and prioritize tasks effectively in an ambiguous environment
• Experience with CRM systems and marketing automation tools

Qualifications

• Comfortable with ambiguity and able to make decisions with limited data
• Passionate about sustainability and the intersection of technology and energy
• Familiarity with NYC commercial verticals and energy decision-making processes

Skills

• Content creation and copywriting
• Event planning and execution
• CRM and marketing automation tools
• Project management and organizational skills

Benefits

• Base salary of $145,000-$165,000 plus equity
• Group medical and dental insurance
• Flexible vacation/PTO policy
• 401(k) plan
• Hybrid office culture