Marketing Manager

Salary range: $60,000-$80,000 Job SummaryThe Marketing Manager will lead a three-person team that connects CRNA Locum Jobs (“CLJ”) with the CRNAs and facilities we serve. This role will build on a solid marketing foundation: defined brands, an active social presence, a conference and events calendar, and a performance dashboard. The overarching goal is to keep the team producing at a high level and make the work sharper and more effective over time. The Marketing Manager will work closely with Recruiting, Account Management, Sales, and leadership. Key ResponsibilitiesLead the Marketing TeamSet daily priorities, manage Asana workflow to assign work, and keep the team on track to meet deadlinesCoach and develop team members through regular feedback and performance managementReview content for quality, accuracy, and brand consistency before it goes outKeep a healthy content pipeline so the team stays ahead of demand rather than reacting to itPartner with Recruiting, Account Management, Sales, and leadership to turn their needs into marketing prioritiesIdentify opportunities to improve workflows and take ideas to leadershipDrive Social Media & ContentExecute the social media strategy, content calendar, and posting cadence across active platformsLead the weekly social media meeting and make sure upcoming content is ready for reviewManage a varied content mix, including job posts, reels, educational content, provider-focused content, company culture, and conference coverageMonitor comments and messages, and ensure inquiries are routed to the right people in accordance with marketing metrics and expectationsEvaluate what's working and recommend adjustments to topics, formats, and timingChampion Brand, Conferences & EventsMaintain and enforce company brand standards for voice, messaging, and visuals across all marketing channelsLead marketing preparation for conferences and events, including graphics, collateral, signage, giveaways, social coverage, and other needsCoordinate conference content before and after each event so it fits the overall marketing calendarOversee the Brand Ambassador Program, ensuring deliverables are completed and appropriately trackedRepresent the company at select conferences and events as needed [i.e., annual AANA conference, 1 or 2 smaller conferences throughout the year] Manage Performance & ReportingMaintain the Marketing Dashboard: keep it current, track results against each metric, and identify trends and risksBuild and carry out action plans when a metric falls shortGive leadership clear, concise performance updates on a regular scheduleUse data to guide content decisions across social, email, and B2B (where appropriate)Hold the team accountable for the deliverables that move our key metricsLead B2B, Email & Provider MarketingPlan and publish a weekly B2B LinkedIn post aimed at facility leaders and industry decision-makers, in alignment with Sales and leadershipOversee provider email campaigns, job alerts, and recurring communications, ensuring they reflect our brand and perform wellReview email and B2B engagement and recommend improvementsProvide marketing support for TextUs initiatives as neededKeep the Website CurrentCollaborate with leadership to Identify website content that needs updating and submit change requests as neededOther related job duties as requiredRequired QualificationsAbility to work on-site in Little Rock, AR, Monday through Friday from 8:00am - 4:30pm3+ years of marketing experience, including 1+ years leading or supervising a teamHands-on experience managing social media strategy and content calendars across multiple platformsStrong writing and editing skills with a sharp eye for brand consistencyComfort using data and dashboards to evaluate performance and make decisionsExperience coaching team members and holding them accountable for resultsExcellent communication and collaboration skills across departmentsStrong organization and the ability to manage multiple priorities and deadlinesAbility to travel to conferences and events as needed Preferred QualificationsBachelor’s degree in Marketing, Social Media Management, Digital Marketing or Communication, or a related field, or equivalent experienceExperience in healthcare staffing, recruitment marketing, or another B2B/B2C hybrid settingExperience planning or supporting conferences and events, including marketing collateral and onsite presenceExperience with LinkedIn B2B content, email marketing platforms, and text messaging toolsFamiliarity with Google WorkspaceWorking ConditionsWork is performed indoors in an office environment with standard lighting and noise levels that are low to moderateMust be able to sit at a desk/table and work on a computer for the majority of the workdayMust be able to move/transport items weighing up to 15 poundsMust be able to apply established job-related protocols and adhere to policies and procedures. Reasonable accommodations can be made to enable individuals with disabilities to perform the essential functions of the job. To apply via our internal website, please visit: https://crnalocumjobs.bamboohr.com/careers/24?source=aWQ9MjA%3D Disclaimer: This job description is not intended to cover or contain an exhaustive list of activities, duties, or responsibilities that are required of an employee in this role. Activities, duties, or responsibilities are subject to change based on business needs. Those changes may be made, with or without notice.