Marketing Manager

About the role

The Marketing Manager plays an integral role in supporting and promoting the Museum's various revenue channels, including admission, retail, events, dining, publicly-tickets concerts, and membership. This position focuses on the marketing, media buying, financial, and promotional needs of the Country Music Hall of Fame and Museum and its affiliated brands.

Responsibilities

• Manage timelines, deliverables, and resource allocation for campaigns across Museum divisions that drive earned revenue and membership.
• Collaborate cross-departmentally and with external agencies to launch media buys and fulfill advertising secured including digital/social, print, radio, streaming, TV, outdoor, and other media.
• Conduct market research and analyze performance metrics to optimize ongoing campaigns and inform future campaigns.
• Manage marketing budgets for various Museum lines of business, ensuring effective allocation of resources, responsible expense management, and execution of plans that drive measurable results and positive return on investment.
• Aid in the development and execution of digital, email, on-property, and paid social marketing strategies, as well as partnership promotions.
• Help grow the Museum’s organic presence in both traditional search engines and AI-powered search results through SEO and GEO implementation.
• Support eCommerce initiatives across store websites, emails, and social media.
• Identify and pilot new marketing tactics to broaden the Museum’s reach, increase ticket and membership revenue, and promote ancillary revenue streams (retail, food and beverage, venue rentals, etc.).

Requirements

• Bachelor Degree in Marketing, Digital, Communication or related field
• Minimum of 3 years marketing experience; 1-2 years in revenue or performance marketing preferred
• Proficiency in analyzing and reporting on campaigns (digital, paid, and otherwise)
• Experience with MS Office, Google Analytics, CMS (WordPress, Shopify)
• Knowledge of SEO, paid advertising, email marketing, and social media

Key Qualifications

• Highly innovative and strategic self-starter with strong business acumen and a growth mindset
• Ability to prioritize, multi-task, and be flexible in a fast-paced environment
• Positive attitude, willingness to learn, and ability to work independently as well as collaboratively in a team