Marketing Manager

About the Role

We are looking for a Marketing Manager to join our team. This position works a hybrid schedule out of our Phoenix, AZ regional office and a home office. Travel required (30%).

Responsibilities

• Create and manage “in-house” social media services, advertising campaigns, post boosting, channeling, streaming, and other digital content.
• Analyze advertising, social, and reputation campaigns and translate anecdotal or qualitative data into recommendations and/or a marketing plan if required.
• Responsible for creating professional responses to reviews for CONAM and all properties managed by CONAM.
• Monitor effective benchmarks (best practices) for measuring the impact of advertising, social media, and reputation management campaigns.
• Develop and support CONAM property websites with creating the original template, updates, audits, and all CMS functions, plus manage all property websites with promotional, accurate, relevant, and neighborhood content.
• Implement and maintain Citation Site Dashboards with promotional, accurate, relevant, and neighborhood content.
• Evaluate properties with occupancy concerns, offering strategic marketing plans and recommendations.
• Coordinate ongoing training on how to perform marketing evaluations, implement marketing strategies, create marketing budgets, implement leasing goals, and strategic methods to improve occupancy.
• Participate in creating, implementing, and measuring marketing strategies, analytical reports, and metrics.
• Support the functions to implement self-guided tours at the property level.
• Support the Vice President of Marketing with CONAM branding efforts and all corporate marketing initiatives, including marketing efforts in local markets.
• Participate in CONAM trade shows/branding events.
• Support all CONAM marketing initiatives at the corporate, regional, and property level.
• Complete essential graphic design functions and support website CMS platforms.
• Implement advertising, audit advertising, and evaluate its performance, making recommendations for improvement when needed.
• Evaluate national markets, prepare market surveys as needed, evaluate properties that are not performing, offering recommendations in the form of a marketing analysis, leasing goals, and/or offer marketing training to the regional teams.
• Communicate directly with the Regional Vice Presidents, Regional Portfolio Managers, Area Managers, and Community Managers.
• Respond within 48 hours of requests and provide status updates throughout the project timeline.

Requirements

• Must have 2 years of industry experience or a degree in English, marketing, statistics, or business management.
• Must be proficient in Adobe InDesign, Adobe Rush, Adobe Premier, Photoshop, and Illustrator.
• Must be an excellent writer who can produce documents with no spelling or grammar issues.
• Must be proficient in Excel.
• Proficient in the ability to convert native files to PNG, JPEG, fillable PDF, PDF, etc.
• Possesses the ability to create basic graphic designs for social media posts, website pop-ups, and promotional flyers.
• Must understand marketing strategies used to acquire customers, as well as lead volume strategies and leasing velocity strategies.
• Strong organizational skills that reflect the ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail.
• Proficient in building and activating website templates through different CMS structures.

Benefits

• Medical, dental, and vision insurance
• Pet insurance
• Life insurance and identity theft protection
• Paid sick and vacation time
• 401(k) plan with company match
• Flexible Spending Accounts (FSAs)
• Employee Assistance Program (EAP)
• Additional perks: Service award days, floating holiday, early earned wage access, and more

Pay

Annual pay range: $70,000. Pay bands are established based on geographic location, internal equity, market conditions, and candidate qualifications. We provide competitive compensation based on experience and qualifications.

Additional Information

This position is contingent upon passing a background check, employment verification, and drug screening. CONAM will consider qualified applicants with criminal histories in a manner consistent with the requirement of the law.