Marketing Manager
Clearlink · Salt Lake City, UT · 1 mo ago
RemoteRemoteMarketingFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real content. The posting includes many details: "Who We're Looking For - Marketing Manager, Reviews.org". The content includes description, responsibilities, requirements, benefits, schedule (remote-first/hybrid). Pay not mentioned. So we should not include Pay section. Benefits are described: healthcare, 401k matching, lifestyle spending stipends, flexible time off, parental leave, paid holidays, flex schedule, life insurance, ERGs. So Benefits section.
Schedule: mention remote-first, hybrid requirement for within 50 miles, in-office Tues/Thurs, Wed flex day. So we can include Schedule section.
About the role: maybe a short intro paragraph. Could be "About the role" heading.
Responsibilities: The "What You Own", "The Impact You Will Make", "Grow organic reach beyond search", "Diversify revenue", "Lead the team and the work", "How You'll Work". Could combine into Responsibilities.
Requirements/Qualifications/Skills: The "What You Bring" includes experience, track record, managing teams, comfort owning KPIs, analytical skills, experience with revenue models, independent thinking, bachelor's degree, communication skills. Could be Requirements or Qualifications. We need to decide which headings to use. Use maybe "Requirements" for experience/skills, "Qualifications" for education? But we can combine. The instruction: prefer a few substantive sections over many thin ones. So we could have About the role, Responsibilities, Requirements, Benefits, Schedule. That's five sections.
We must not repeat job title as heading. So no heading "Marketing Manager". Use
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real content. The posting includes many details: "Who We're Looking For - Marketing Manager, Reviews.org". The content includes description, responsibilities, requirements, benefits, schedule (remote-first/hybrid). Pay not mentioned. So we should not include Pay section. Benefits are described: healthcare, 401k matching, lifestyle spending stipends, flexible time off, parental leave, paid holidays, flex schedule, life insurance, ERGs. So Benefits section.
Schedule: mention remote-first, hybrid requirement for within 50 miles, in-office Tues/Thurs, Wed flex day. So we can include Schedule section.
About the role: maybe a short intro paragraph. Could be "About the role" heading.
Responsibilities: The "What You Own", "The Impact You Will Make", "Grow organic reach beyond search", "Diversify revenue", "Lead the team and the work", "How You'll Work". Could combine into Responsibilities.
Requirements/Qualifications/Skills: The "What You Bring" includes experience, track record, managing teams, comfort owning KPIs, analytical skills, experience with revenue models, independent thinking, bachelor's degree, communication skills. Could be Requirements or Qualifications. We need to decide which headings to use. Use maybe "Requirements" for experience/skills, "Qualifications" for education? But we can combine. The instruction: prefer a few substantive sections over many thin ones. So we could have About the role, Responsibilities, Requirements, Benefits, Schedule. That's five sections.
We must not repeat job title as heading. So no heading "Marketing Manager". Use About the role
etc.
We need to preserve all substantive information, not invent or summarize away detail. Must not omit details. Must include all content from posting except boilerplate (cookie/navigation/legal/EEO etc). The posting includes sections like "Interviewing at Clearlink", "Why Work For Us", "Clearlink Partners & Awards", "Clearlink Values". Those might be considered boilerplate? They are not explicitly listed as boilerplate to remove, but they are generic company info. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "Interviewing at Clearlink", "Why Work For Us", "Clearlink Partners & Awards", "Clearlink Values" might be considered extra but not explicitly prohibited. However they are not about the role specifics; they are generic company info. The instruction says "Prefer a few substantive sections over many thin ones." Including those would create many thin sections. Likely we should omit them as they are not specific to the role. Also "Interviewing at Clearlink" is application instructions (interview stages) which should be removed per "remove ... application instructions". So we remove that. "Why Work For Us" is generic marketing fluff; could be considered boilerplate? Not sure. Safer to omit. "Clearlink Partners & Awards" and "Clearlink Values" also generic. Remove.
Thus we keep: Who We're Looking For intro, The Impact You Will Make (with subpoints), How You'll Work, What You Bring, Perks That Set Us Apart (benefits), Schedule info (flex schedule). Also maybe "Clearlink is a remote-friendly company..." is schedule.
We need to format as HTML with
for prose,
- for lists.
We must preserve all substantive information: need to include details like budget, resources, license to test new channels, accountability, lead cross-functional team, work with editorial, content, compliance, analytics, etc. Also specifics: "Organic expansion. You own audience growth beyond traditional SEO — building and scaling video, email, and syndication/distribution channels — and you're accountable for the reach and traffic those channels drive." etc.
We must not invent or summarize away detail: we must keep the specifics, not just say "responsibilities include..." but we can list them as
- each responsibility.
We need to be careful not to lose any detail. Let's extract all substantive bullet-like statements.
From posting:
Intro: "Who We're Looking For - Marketing Manager, Reviews.org Reviews.org has built a loyal audience by helping people cut through the noise on internet, TV, mobile, and home services. We're looking for a Marketing Manager who can take that foundation and grow it in new directions: building durable reach beyond search, and building revenue streams beyond our current model. This role is unique in that it isn't about defending existing SEO share alone. You'll be judged on two things: how well you expand organic reach through channels beyond search — video, email, and syndication/distribution — and how successfully you diversify the ways this brand makes money. You'll have the budget, resources, and license to test new channels and business models, and the accountability to prove they work. You'll lead a cross-functional team and work closely with editorial, content, compliance, and analytics to build a long-term roadmap for the brand. We're looking for someone who can start fast, bring a point of view on where the growth is, and build the plan and the team to go get it. Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration. This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required."
Then "The Impact You Will Make" heading.
Under that:
"What You Own
- Organic expansion. You own audience growth beyond traditional SEO — building and scaling video, email, and syndication/distribution channels — and you're accountable for the reach and traffic those channels drive.
- Revenue diversification. You own the exploration and build-out of new monetization paths for the brand, reducing reliance on any single revenue source and proving out what else can work.
- The brand's marketing roadmap. Alongside your Managing Director, you set the long-term strategy for Reviews.org — channel mix, campaigns, and priorities — and you prioritize your team's work against it."
Then "Grow organic reach beyond search
- Build and scale channels outside of SEO — video, email, syndication, and content distribution — as durable, repeatable sources of organic traffic and audience growth.
- Set baselines, targets, and a measurement cadence for each channel so progress toward organic growth is visible and tied to business goals.
- Partner with your editorial team and SEO so search and non-search channels reinforce each other rather than compete for the same resources."
Then "Diversify revenue
- Identify and test new revenue opportunities for the brand beyond the current model — new partners, products, formats, or monetization mechanics.
- Build the business case for new revenue streams: size the opportunity, define success metrics, and bring in the right partners to validate it.
- Balance near-term revenue performance with the longer-term work of building channels and revenue lines that don't yet exist.
- Report on the performance and forecast-versus-actual of new revenue initiatives, and make the call on what to scale, iterate, or sunset."
Then "Lead the team and the work
- Lead a cross-functional marketing team — potentially spanning content, SEO, video, email, and design — with a focus on execution, growth, and development.
- Develop new marketing channels from the ground up: craft the strategic plan, win team and stakeholder support, and execute with a dedication to iterative improvement.
- Collaborate with product, compliance, and analytics to shepherd initiatives through production and ensure they land against business objectives.
- Analyze market trends, customer behavior, and the competitive landscape to spot where organic reach and new revenue opportunities are being left on the table.
- Set a standard of excellence for the team's output, and raise roadblocks early when support from other teams isn't meeting what the work needs."
Then "How You'll Work
- Operate with clear ownership of your KPIs — organic expansion and revenue diversification — and bring your own judgment to how you get there.
- Build process and execute where none exists yet; several of these channels and revenue lines are net-new for the brand.
- Balance long-term strategic bets with the near-term work of keeping current performance healthy.
- Move with a bias toward testing and learning quickly, rather than waiting for a perfect plan."
Then "What You Bring
- 5+ years of digital marketing experience, including experience building channels beyond paid/organic search — e.g., video, email, or content syndication and distribution.
- A track record of developing new marketing channels or revenue streams from the ground up, not just optimizing existing ones.
- Experience managing marketing teams and leading cross-functional collaborators.
- Comfort owning KPIs: defining them, setting baselines and targets, and reporting progress against them.
- Strong analytical skills and fluency with web analytics and competitive research tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz, or similar).
- Experience with, or strong working knowledge of, revenue models beyond advertising — e.g., partnerships, lead generation, subscriptions, or licensing.
- Independent thinking and the ability to work with minimal direction or supervision.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
- Excellent communication skills, with the ability to translate performance data into a story for executives and partners."
Then "Perks That Set Us Apart" with emojis and bullet points:
- 🩺 Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
- 💰 Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
- 🧘♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
- 🏝️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
- 👶🏻 Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
- ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
- 🧑💻 Flex Schedule: This role is remote-first, with a hybrid requirement for team members located within a 50-mile radius of our Salt Lake City, Utah office. For locals, expect in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements.
- 🛟 Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
- 🤝 Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.
Then later there is also a mention of schedule earlier: "Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration. This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required." This is similar to the Flex Schedule bullet.
We need to include schedule section. Could combine schedule info from both places.
We must not include Pay section (no pay info). Benefits section includes all perks.
We need to avoid duplicating lines. Ensure we don't repeat same info twice.
We'll craft sections:
About the role
... intro paragraph (the first paragraph up to "Clearlink is a remote-friendly company..." maybe include that as part of About the role? But schedule info maybe better in Schedule section. We'll keep schedule separate. Thus About the role: include
- each responsibility.
We need to be careful not to lose any detail. Let's extract all substantive bullet-like statements.
From posting:
Intro: "Who We're Looking For - Marketing Manager, Reviews.org Reviews.org has built a loyal audience by helping people cut through the noise on internet, TV, mobile, and home services. We're looking for a Marketing Manager who can take that foundation and grow it in new directions: building durable reach beyond search, and building revenue streams beyond our current model. This role is unique in that it isn't about defending existing SEO share alone. You'll be judged on two things: how well you expand organic reach through channels beyond search — video, email, and syndication/distribution — and how successfully you diversify the ways this brand makes money. You'll have the budget, resources, and license to test new channels and business models, and the accountability to prove they work. You'll lead a cross-functional team and work closely with editorial, content, compliance, and analytics to build a long-term roadmap for the brand. We're looking for someone who can start fast, bring a point of view on where the growth is, and build the plan and the team to go get it. Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration. This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required."
Then "The Impact You Will Make" heading.
Under that:
"What You Own
- Organic expansion. You own audience growth beyond traditional SEO — building and scaling video, email, and syndication/distribution channels — and you're accountable for the reach and traffic those channels drive.
- Revenue diversification. You own the exploration and build-out of new monetization paths for the brand, reducing reliance on any single revenue source and proving out what else can work.
- The brand's marketing roadmap. Alongside your Managing Director, you set the long-term strategy for Reviews.org — channel mix, campaigns, and priorities — and you prioritize your team's work against it."
Then "Grow organic reach beyond search
- Build and scale channels outside of SEO — video, email, syndication, and content distribution — as durable, repeatable sources of organic traffic and audience growth.
- Set baselines, targets, and a measurement cadence for each channel so progress toward organic growth is visible and tied to business goals.
- Partner with your editorial team and SEO so search and non-search channels reinforce each other rather than compete for the same resources."
Then "Diversify revenue
- Identify and test new revenue opportunities for the brand beyond the current model — new partners, products, formats, or monetization mechanics.
- Build the business case for new revenue streams: size the opportunity, define success metrics, and bring in the right partners to validate it.
- Balance near-term revenue performance with the longer-term work of building channels and revenue lines that don't yet exist.
- Report on the performance and forecast-versus-actual of new revenue initiatives, and make the call on what to scale, iterate, or sunset."
Then "Lead the team and the work
- Lead a cross-functional marketing team — potentially spanning content, SEO, video, email, and design — with a focus on execution, growth, and development.
- Develop new marketing channels from the ground up: craft the strategic plan, win team and stakeholder support, and execute with a dedication to iterative improvement.
- Collaborate with product, compliance, and analytics to shepherd initiatives through production and ensure they land against business objectives.
- Analyze market trends, customer behavior, and the competitive landscape to spot where organic reach and new revenue opportunities are being left on the table.
- Set a standard of excellence for the team's output, and raise roadblocks early when support from other teams isn't meeting what the work needs."
Then "How You'll Work
- Operate with clear ownership of your KPIs — organic expansion and revenue diversification — and bring your own judgment to how you get there.
- Build process and execute where none exists yet; several of these channels and revenue lines are net-new for the brand.
- Balance long-term strategic bets with the near-term work of keeping current performance healthy.
- Move with a bias toward testing and learning quickly, rather than waiting for a perfect plan."
Then "What You Bring
- 5+ years of digital marketing experience, including experience building channels beyond paid/organic search — e.g., video, email, or content syndication and distribution.
- A track record of developing new marketing channels or revenue streams from the ground up, not just optimizing existing ones.
- Experience managing marketing teams and leading cross-functional collaborators.
- Comfort owning KPIs: defining them, setting baselines and targets, and reporting progress against them.
- Strong analytical skills and fluency with web analytics and competitive research tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz, or similar).
- Experience with, or strong working knowledge of, revenue models beyond advertising — e.g., partnerships, lead generation, subscriptions, or licensing.
- Independent thinking and the ability to work with minimal direction or supervision.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
- Excellent communication skills, with the ability to translate performance data into a story for executives and partners."
Then "Perks That Set Us Apart" with emojis and bullet points:
- 🩺 Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
- 💰 Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
- 🧘♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
- 🏝️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
- 👶🏻 Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
- ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
- 🧑💻 Flex Schedule: This role is remote-first, with a hybrid requirement for team members located within a 50-mile radius of our Salt Lake City, Utah office. For locals, expect in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements.
- 🛟 Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
- 🤝 Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.
Then later there is also a mention of schedule earlier: "Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration. This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required." This is similar to the Flex Schedule bullet.
We need to include schedule section. Could combine schedule info from both places.
We must not include Pay section (no pay info). Benefits section includes all perks.
We need to avoid duplicating lines. Ensure we don't repeat same info twice.
We'll craft sections: