Marketing Manager
Clearlink · United States · 4 wk ago
RemoteRemoteMarketingFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate, navigation, legal, EEO, etc. Must preserve all substantive info.
We need to parse the posting.
Let's extract sections:
- About the role / Who We're Looking For: The intro paragraph(s) describing role: "Who We're Looking For - Marketing Manager, Reviews.org ..." includes description: "Reviews.org has built a loyal audience... We're looking for a Marketing Manager who can take that foundation and grow it..." etc. So we can have an
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate, navigation, legal, EEO, etc. Must preserve all substantive info.
We need to parse the posting.
Let's extract sections:
- About the role / Who We're Looking For: The intro paragraph(s) describing role: "Who We're Looking For - Marketing Manager, Reviews.org ..." includes description: "Reviews.org has built a loyal audience... We're looking for a Marketing Manager who can take that foundation and grow it..." etc. So we can have an About the role
with paragraphs.
- Responsibilities: The "What You Own" and "The Impact You Will Make" sections list responsibilities: Organic expansion, Revenue diversification, brand's marketing roadmap, Grow organic reach beyond search, Diversify revenue, Lead the team and the work, How You'll Work. Could be grouped under Responsibilities.
- Requirements / Qualifications / Skills: The "What You Bring" list: 5+ years digital marketing experience, track record developing new channels, managing teams, comfort owning KPIs, analytical skills, experience with revenue models beyond advertising, independent thinking, Bachelor's degree, excellent communication skills. Could be Requirements.
- Benefits: The "Perks That Set Us Apart" list: Healthcare, 401(k) matching, Lifestyle Spending Stipends, Flexible Time Off, Parental Leave, Generous Paid Holidays, Flex Schedule, Comprehensive Life Insurance, Employee Resource Groups. Also mention remote-first/hybrid schedule details.
- Pay: Not mentioned. No salary info. So we should NOT include Pay section.
- Schedule: The posting includes schedule info: "Clearlink is a remote-friendly company... This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required." Also later: "Flex Schedule: This role is remote-first, with a hybrid requirement for team members located within a 50-mile radius of our Salt Lake City, Utah office. For locals, expect in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements." So we have schedule details. So we can include a Schedule section.
We must not include sections with filler like "commensurate with experience". Not present.
We need to preserve all substantive info. So we need to include all details from the posting, but we can condense into paragraphs/lists.
We must not invent or summarize away detail. Must preserve all substantive information. That means we cannot drop any specific details like "2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment." Must keep that. Also "Employer-paid counseling services." etc.
We must not repeat job title as heading. So no Marketing Manager
.
We must not put Job ID/requisition numbers as headings; none present.
We must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The posting includes "Interviewing at Clearlink", "Why Work For Us", "Clearlink Partners & Awards", "Clearlink Values (CLEAR)", "Committed to accessibility...". Those might be considered boilerplate? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "Interviewing at Clearlink" and "Why Work For Us" etc might be considered not boilerplate but maybe part of the posting. However they are not explicitly listed as sections to keep. The instruction: "Prefer a few substantive sections over many thin ones." So we could combine some of those into About the role or Benefits? But we must preserve ALL substantive information. If we drop those sections entirely, we lose substantive info like "Since 2001, Clearlink has been dedicated..." etc. That is substantive. So we need to include it somewhere. Perhaps we can include an "About the company" section, but we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could put company info under About the role or maybe under Benefits? But Better to put under About the role as part of description. The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says use those for section headings. It says "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies we should use those headings for sections. It doesn't say we cannot have other headings, but likely they want only those. However we can embed company info in About the role paragraph.
Similarly, "Clearlink Partners & Awards" and "Clearlink Values" could be included in About the role or maybe Benefits? But they are not benefits. Could be part of About the role.
We must not repeat job title as heading. So we will not have a heading for the title.
We need to output only HTML fragment, no /, no markdown fences.
Let's structure:
About the role
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies we should use those headings for sections. It doesn't say we cannot have other headings, but likely they want only those. However we can embed company info in About the role paragraph.
Similarly, "Clearlink Partners & Awards" and "Clearlink Values" could be included in About the role or maybe Benefits? But they are not benefits. Could be part of About the role.
We must not repeat job title as heading. So we will not have a heading for the title.
We need to output only HTML fragment, no /, no markdown fences.
Let's structure:
About the role
... (intro + company background + mission etc)
Responsibilities
- ... each responsibility
Requirements
- ... each requirement
Benefits
- ... each benefit
Schedule
... schedule details
We must ensure we don't create Pay section. Now we need to extract all substantive details. Let's parse the posting in detail. Original text: "Who We're Looking For - Marketing Manager, Reviews.org Reviews.org has built a loyal audience by helping people cut through the noise on internet, TV, mobile, and home services. We're looking for a Marketing Manager who can take that foundation and grow it in new directions: building durable reach beyond search, and building revenue streams beyond our current model. This role is unique in that it isn't about defending existing SEO share alone. You'll be judged on two things: how well you expand organic reach through channels beyond search — video, email, and syndication/distribution — and how successfully you diversify the ways this brand makes money. You'll have the budget, resources, and license to test new channels and business models, and the accountability to prove they work. You'll lead a cross-functional team and work closely with editorial, content, compliance, and analytics to build a long-term roadmap for the brand. We're looking for someone who can start fast, bring a point of view on where the growth is, and build the plan and the team to go get it. Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration. This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required." Then "The Impact You Will Make What You Own Organic expansion. You own audience growth beyond traditional SEO — building and scaling video, email, and syndication/distribution channels — and you're accountable for the reach and traffic those channels drive. Revenue diversification. You own the exploration and build-out of new monetization paths for the brand, reducing reliance on any single revenue source and proving out what else can work. The brand's marketing roadmap. Alongside your Managing Director, you set the long-term strategy for Reviews.org — channel mix, campaigns, and priorities — and you prioritize your team's work against it. Grow organic reach beyond search Build and scale channels outside of SEO — video, email, syndication, and content distribution — as durable, repeatable sources of organic traffic and audience growth. Set baselines, targets, and a measurement cadence for each channel so progress toward organic growth is visible and tied to business goals. Partner with your editorial team and SEO so search and non-search channels reinforce each other rather than compete for the same resources. Diversify revenue Identify and test new revenue opportunities for the brand beyond the current model — new partners, products, formats, or monetization mechanics. Build the business case for new revenue streams: size the opportunity, define success metrics, and bring in the right partners to validate it. Balance near-term revenue performance with the longer-term work of building channels and revenue lines that don't yet exist. Report on the performance and forecast-versus-actual of new revenue initiatives, and make the call on what to scale, iterate, or sunset. Lead the team and the work Lead a cross-functional marketing team — potentially spanning content, SEO, video, email, and design — with a focus on execution, growth, and development. Develop new marketing channels from the ground up: craft the strategic plan, win team and stakeholder support, and execute with a dedication to iterative improvement. Collaborate with product, compliance, and analytics to shepherd initiatives through production and ensure they land against business objectives. Analyze market trends, customer behavior, and the competitive landscape to spot where organic reach and new revenue opportunities are being left on the table. Set a standard of excellence for the team's output, and raise roadblocks early when support from other teams isn't meeting what the work needs. How You'll Work Operate with clear ownership of your KPIs — organic expansion and revenue diversification — and bring your own judgment to how you get there. Build process and execute where none exists yet; several of these channels and revenue lines are net-new for the brand. Balance long-term strategic bets with the near-term work of keeping current performance healthy. Move with a bias toward testing and learning quickly, rather than waiting for a perfect plan." Then "What You Bring 5+ years of digital marketing experience, including experience building channels beyond paid/organic search — e.g., video, email, or content syndication and distribution. A track record of developing new marketing channels or revenue streams from the ground up, not just optimizing existing ones. Experience managing marketing teams and leading cross-functional collaborators. Comfort owning KPIs: defining them, setting baselines and targets, and reporting progress against them. Strong analytical skills and fluency with web analytics and competitive research tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz, or similar). Experience with, or strong working knowledge of, revenue models beyond advertising — e.g., partnerships, lead generation, subscriptions, or licensing. Independent thinking and the ability to work with minimal direction or supervision. Bachelor's degree in Marketing, Business, or a related field, or equivalent experience. Excellent communication skills, with the ability to translate performance data into a story for executives and partners." Then "Perks That Set Us Apart 🩺 Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services. 💰 Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%. 🧘♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses. 🏝️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)👶🏻 Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment. ✈️ Generous Paid Holidays: Celebrate cultural diversity with