Marketing Manager

Responsibilities

• Provides marketing development and support to a diverse population of departments and stakeholders, including regular contact regarding campaign performance.
• Implements institutional or departmental strategic priorities related to lead generation, engagement, and enrollment.
• Executes multi-channel marketing campaigns (email, social media, paid search) to drive inquiries and applications.
• Writes and edits copy for brochures, website updates, and digital ads that align with the university’s brand voice.
• Implements solutions, including technology, to promote efficiency, access, and success.
• Completes required professional development and training annually.
• Supports department-wide and student services initiatives.
• Maintains accurate documentation and records in compliance with institutional, accreditation, and federal requirements.
• Collaborates with departments and colleagues to increase engagement and success, especially for at-risk populations.
• Create marketing assets and coordinates with creative vendors as needed.
• Upholds confidentiality and complies with institutional policies and federal regulations.
• Assists with planning and coordination of events such as Open Houses, webinars, and Information Sessions.
• Maintains tools, systems, or resources (such as CRM tools and CMS platforms) necessary to effectively perform job duties.
• Remains current on emerging best practices and research related to digital marketing.
• Collaborates with the Executive Team.

Qualifications

• Education or Training: Bachelor’s degree in Marketing or Communications is required.
• Experience: Minimum of three (3) to five (5) years of experience in marketing or a related field is required; Experience in student recruitment or higher education is preferred.

Skills

• Strong interpersonal, communication, and public presentation skills.
• Ability to establish and maintain effective working relationships with faculty, staff, and external partners.
• Ability to communicate clearly and professionally in verbal and written formats.
• Knowledge of the marketing role’s function in supporting access and enrollment success.
• Ability to use technology to support services, including Microsoft Office, CRM tools (e.g., Element), and CMS platforms.