Marketing Manager
Responsibilities
The Marketing Manager partners with the Corporate Marketing team to develop and launch community specific marketing plans to create actionable and effective product positioning. This position is responsible for the creation and execution of marketing strategy to drive engagement and sales at on-site communities.
- Implement the annual multi-channel marketing plan, budget, and the execution schedule for the plan.
- Draft creative briefs for the corporate marketing team to create deliverables supporting marketing plans and community sales needs.
- Manage marketing collateral requests from on-site sales team.
- Assist with managing permanent and temporary signage requests and coordinate with vendors for on-site community signage and off-site directionals.
- Partner with stakeholders on strategy for division-specific social media account posts and manage public responses.
- Send targeted eblasts through LassoCRM and MailChimp and oversee list management.
- Create promotional landing pages and maintain the Division’s presence on CenturyCommunities.com, including inventory home management, adding new communities, drafting copy for plan and community descriptions and promotional messaging.
- Work closely with the Corporate Marketing team to develop and launch community specific marketing plans, as well as creating actionable and effective product positioning.
- Collaborate with Corporate Marketing Account Managers to request and review all marketing deliverables and ensure scheduling objectives are met.
- Enhance the Division’s footprint on Google in partnership with Corporate Marketing’s in-house digital marketing team.
- Review data analysis and metrics to ensure media campaigns meet predetermined objectives.
- Initiate site visits weekly to review existing campaigns and generate new ideas and messaging for every marketing window.
- Evaluate signage, flag, and sales office condition.
- Generate ideas to engage with Realtor contacts and establish relationships with new broker offices.
- Support the planning and executing of special events including new community grand openings, re-launch events, and Realtor events.
- Coordinate interior and exterior photography of new communities, new product lines, etc., for use in company marketing material.
- Conduct market analysis and monitor competitive activity for new and existing communities.
- Attend industry specific events, expos, etc.
- Attend new community grand openings and events.
- Perform other duties as needed or assigned.
Requirements
- Ability to operate in a high-energy, high intensity and rapidly evolving environment.
- Previous residential homebuilding Marketing experience strongly preferred.
- Knowledge of sales and marketing concepts.
- Prior experience working with a corporate marketing team is a plus.
- Strong verbal and written communication skills.
- Data driven with strong analytical skills.
- Up to date with the latest trends and best practices in on-line marketing and measurement.
- Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, supervisory personnel.
- Excellent organizational skills and detail oriented.
Qualifications
- Bachelor’s degree preferred or equivalent work experience, preferably in Marketing, Communications, or a related field.
- 5+ years of marketing experience.
Pay
Annual base salary range: $85,000–$109,000, with potential for other financial incentives. Actual offers based on a variety of factors, including experience.
Benefits
- Paid time off
- Medical, dental, and vision insurance
- Basic life insurance
- 401(k) plan
About the Company
Our mission of A Home For Every Dream® is made possible by our talented team members. As one company with two homebuilding brands, Century Communities and Century Complete, we offer a range of new homes designed to meet the needs of homebuyers across the country. Our affiliated companies, Inspire Home Loans and Parkway Title, provide mortgage financing, title insurance, and settlement services to support the homebuying journey. We’re looking for self-starters, changemakers, and thoughtful collaborators who are ready to grow, make an impact, and build rewarding careers with us.