Marketing Manager

Duties & Responsibilities

• Supports the planning, development, and implementation of integrated marketing campaigns across digital, print, web, social, and paid media channels.
• Collaborates with academic schools, departments, and cross-functional teams to gather requirements, clarify objectives, and translate needs into effective marketing strategies.
• Oversees production of marketing materials including brochures, flyers, ads, website updates, email campaigns, and social content.
• Affords assistance with media placement, vendor coordination, and budget tracking for assigned campaigns.
• Conducts market, audience, and competitor research to inform campaign strategy and messaging.
• Utilizes analytics tools to track campaign performance, prepare reports, and recommend optimizations.
• Maintains organized project files, creative assets, and documentation for campaigns and initiatives.
• Supports crisis communications and time-sensitive messaging efforts as directed.
• Ensures consistent representation of CNM’s brand identity across all communication channels.
• Participates in strategic planning meetings and contributes ideas to improve marketing processes and outcomes.
• Performs other related duties as assigned.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• AND Three (3) years of directly related marketing, communications, or project management experience.
• Experience coordinating multi-channel marketing projects and working with creative teams.
• Experience with digital marketing tools, analytics platforms, and content management systems.