Marketing Manager

About the role

In collaboration with the Vice President of Communications, the Manager of Marketing supports the development, management, and execution of the Center for Employment Opportunities’ organization‑wide marketing strategy across email, social media, paid advertising, search, and other digital channels. The role grows CEO’s audiences, increases awareness of its programs, initiatives, and products, and creates targeted marketing campaigns that advance programmatic, fundraising, advocacy, and organizational goals. It oversees campaign planning and execution, audience segmentation, email marketing, social media, digital advertising, content distribution, and performance measurement, working closely with internal teams to translate priorities into integrated campaigns with compelling messages and clear calls to action.

Responsibilities

• Manage the development and execution of CEO’s organization‑wide marketing strategy across email, social media, paid advertising, search, and other digital channels.
• Lead integrated campaigns that increase awareness and support for CEO’s programmatic, fundraising, advocacy, and organizational goals.
• Partner with internal teams to establish campaign objectives, audiences, messages, timelines, budgets, and measures of success.
• Manage marketing‑related budgets, vendors, consultants, contracts, and scopes of work using internal project‑management tools such as Monday.com.
• Prepare campaign briefs, proposals, presentations, and performance reports for executive leadership, funders, and other key stakeholders.
• Lead CEO’s email marketing strategies, including audience growth, segmentation, campaign development, automation, testing, and performance analysis.
• Oversee production of email communications (newsletters, fundraising appeals, advocacy campaigns, program promotions, and targeted constituent journeys).
• Identify and segment priority audiences—including program participants, employers, donors, policymakers, partner organizations, and the general public.
• Develop targeted email journeys that engage different audiences and encourage action.
• Grow email lists and improve subscriber acquisition, engagement, retention, and conversion.
• Establish standards and best practices for email frequency, design, content, accessibility, and CRM/platform integrations, using testing and performance data to improve results.
• Implement paid advertising and SEM strategies across search, social, display, and digital channels, optimizing budgets and targeting to drive recruitment, fundraising, and awareness.
• Oversee CEO’s social‑media presence (LinkedIn, Instagram, Facebook, YouTube, etc.), directing platform‑specific growth strategies, content calendars, publishing, and audience engagement.
• Monitor advertising and social‑media performance and use insights to strengthen targeting, content, cadence, and spending.
• Manage campaign budgets, targeting, content development, placement, testing, optimization, and reporting.
• Lead CEO’s search‑engine marketing and search‑engine optimization strategies.
• Manage the social‑media calendar and coordinate content with broader communications and marketing campaigns.
• Coordinate marketing activity across CEO’s website, email, social media, paid media, and partner channels to ensure brand consistency and accessibility.
• Partner with communications staff and creative vendors to produce high‑impact content, advertisements, and landing pages.
• Develop distribution strategies that maximize the reach and impact of CEO’s stories, reports, videos, events, and campaign materials.
• Ensure marketing content is accessible, accurate, audience‑centered, and consistent with CEO’s messaging and brand standards.
• Establish key performance indicators and analyze email, social media, advertising, search, website, and conversion data; communicate performance and translate data into actionable recommendations.
• Advise and train CEO staff and local site teams on marketing and social‑media best practices.
• Manage and coach a small team, establishing clear priorities, workflows, performance expectations, and accountability.
• Provide opportunities for team members to strengthen skills in marketing, analytics, content development, and project management.
• Manage Emerging Leaders Program members, fellows, and interns assigned to the marketing track, providing structured on‑the‑job training.
• Foster a collaborative, creative, inclusive, and results‑oriented team culture.
• Maintain CEO’s marketing calendar and project‑management tools.
• Coordinate campaign intake, prioritization, production, review, approval, and distribution.

Requirements

• 3+ years of experience in marketing, digital marketing, audience engagement, or a related field.
• Proven track record planning and executing integrated, multi‑channel digital campaigns (email, paid/organic social media, search, display).
• Experience managing organic and paid social‑media campaigns.
• Experience building strategies for audience acquisition, engagement, conversion, and retention.
• Experience managing search marketing, search‑engine optimization, landing pages, and digital campaign optimization.
• Experience managing marketing budgets, vendors, and contracts.
• Strong project‑management skills and experience with project‑management platforms.

Preferred qualifications

• People‑management experience.
• Background in nonprofit, workforce‑development, economic‑mobility, criminal‑justice, or marketing nonprofit programs, social‑impact initiatives, direct services, or technology products.
• Experience with Salesforce, marketing‑automation, or fundraising platforms.
• Familiarity with Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or similar platforms.

Pay

The salary range for this position is $73,000 – $92,000 annually. The final offer will reflect the labor market of the city where the role is based, as well as experience, internal equity, and other factors.

Benefits

• Comprehensive medical and dental coverage.
• Professional development opportunities.
• Paid parental leave.
• Retirement plan participation.
• Sick leave, vacation leave, and paid holidays.
• Lunch‑and‑learn sessions, team outings, holiday gatherings, and other staff‑engagement activities.

Schedule

Hybrid work model with an expectation of two days per week in the office.