Marketing Manager

Responsibilities

• Oversee and direct execution of marketing activities and events, determining approach for logistics, collateral, and conference participation to align with strategic objectives.
• Own tracking and analysis of marketing activities, budgets, and ROI, providing insights and recommendations to inform decision-making through HubSpot in partnership with the Marketing Lead.
• Oversee contact strategy and data integrity within HubSpot, informing campaign segmentation and optimizing email performance.
• Develop and guide pre- and post-event communications strategy in partnership with Corporate Marketing.
• Lead planning and execution of conference and event strategy and logistics (booths, sponsorships, travel, materials, speaking submissions).
• Develop and refine speaking proposals and presentation narratives, advising stakeholders on positioning and messaging, and managing deadlines.
• Cultivate and manage relationships with nonprofit associations and partners, identifying and advising on strategic opportunities.
• Oversee sponsorship strategy and execution, including prioritization, investment tracking, scheduling, and outcomes assessment.
• Support execution of CCS-hosted events, ensuring alignment with regional marketing goals and audience engagement strategy.
• Draft and distribute regional publications, email campaigns, and social media content.
• Partner with Business Development to develop targeted messaging and outreach strategies that drive engagement.
• Support internal communication needs, including updates to the marketing resource library and team reports.
• Partner with Business Development to shape event outreach and conference attendee engagement strategies.
• Contribute to Business Development-led campaigns, ensuring alignment with broader marketing strategy with marketing materials and distribution.
• Collaborate with Corporate Marketing and Field Marketers to influence campaign alignment and regional adaptation with firmwide standards.
• Contribute to Sales Enablement strategy on an ad-hoc basis.
• Manage all relevant trackers and shared files to ensure tracking of marketing activity, ensuring actionable visibility.
• Track and analyze engagement metrics for events, sponsorships, and outreach, translating findings into strategic recommendations to Marketing Lead.
• Proactively identify and implement process improvements, driving efficiency and innovation across marketing workflows.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2+ years of experience in marketing, with a focus on event coordination, campaign execution, and/or marketing operations
• Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment
• Experience supporting conferences, events, sponsorships, and/or partnership marketing initiatives
• Proficiency in marketing and CRM platforms (e.g., HubSpot or similar), including campaign tracking, reporting, and data management
• Strong written and verbal communication skills, with experience creating marketing content across email, social, and publications
• Analytical mindset with the ability to track performance metrics, interpret data, and provide actionable insights
• A high attention to detail and strong organizational skills
• A collaborative, team-oriented approach with the ability to work cross-functionally with business development, marketing, and leadership teams
• A self-starter with the ability to take initiative and drive projects forward independently

Benefits

• Competitive benefits
• A dynamic training program
• Resources
• Career advancement
• Mentoring
• Networking opportunities

Pay

The exact salary varies within range based on years of relevant experience and education. Range: $70,000 - $90,000