Jobs · Marketing · New York

Marketing Manager

CBTax · New York, NY · 4 mo ago
On-siteMarketingFull-time

About the role

Lead multi-channel strategy, production of events, partner with sales, and grow with an award-winning team.

Responsibilities

  • Develop and execute integrated, multi-channel marketing campaigns aligned with U.S. sales and revenue targets
  • Manage and optimize performance across email, paid media, social media, and content marketing using data-driven insights
  • Partner with sales to drive lead generation, pipeline development, and conversion
  • Plan and execute webinars, trade shows, and in-person events, including strategy, logistics, and ROI tracking
  • Manage relationships with external vendors, agencies, and marketing partners
  • Lead internal communications, including newsletters, announcements, and initiatives that support employee engagement and alignment
  • Ensure marketing efforts are aligned with sales, HR, and leadership priorities across the business
  • Oversee website, content strategy, and overall digital presence to support brand and demand generation goals
  • Drive social media growth, engagement, and performance against defined KPIs
  • Develop sales enablement materials, including presentations, case studies, and client-facing collateral
  • Maintain brand consistency across all marketing channels and touchpoints
  • Partner with sales to drive and produce national and regional marketing events while supporting a partnership and alliance function
  • Lead and manage the marketing function, including prioritization, execution, and team development
  • Establish scalable processes, best practices, and performance metrics to improve marketing effectiveness and ROI

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field (preferred)
  • 3+ years of marketing experience, preferably in a B2B or professional services environment
  • Demonstrated experience executing multi-channel marketing campaigns tied to revenue outcomes
  • Proficiency with CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools
  • Experience managing website CMS platforms (e.g., WordPress, Squarespace)
  • Strong analytical skills with the ability to interpret data and optimize performance
  • Experience with social media management tools and digital marketing platforms
  • Working knowledge of design tools (e.g., Canva, Adobe Creative Suite) preferred
  • Previous experience with events and partnerships
  • Strong communication, organizational, and cross-functional collaboration skills

Qualifications

  • Department
  • Marketing
  • Languages
  • English
  • Locations
  • New York

Skills

  • Communication
  • Collaboration
  • Data analysis
  • Event planning
  • Marketing strategy
  • Project management
  • Social media management
  • Website management

Benefits

  • Flexible work schedule
  • Professional development opportunities
  • Competitive salary and benefits package
  • Work-life balance

Pay

Negotiable

Schedule

Full-time

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