Marketing Manager

Responsibilities

• Planning and executing CHS brand awareness, talent recruitment and admissions recruitment campaigns
• Working with the HR and Admissions teams to develop campaigns that support talent recruitment and admissions goals
• Evaluating brand positioning and deploying messaging strategies
• Monitoring engagement across the CHS website, building out new content and ensuring that existing content is relevant and up to date
• Creating and tracking metrics to understand marketing efforts, and presenting the data to the CHS Marketing and Communications Director
• Managing the creation and development of new marketing materials
• Leading email marketing campaigns for admissions, talent recruitment, and thought leadership
• Collaborating with CHS Communications and Media Relations Manager for strategy alignment and to maximize impact
• Managing relationships with external partners and stakeholders
• Overseeing and managing all CHS events (talent, admissions, brand awareness)
• Maintaining consistent and positive reputation of the CHS brand and appropriate usage of the logo and branding across the organization
• Building and maintaining positive relationships with all staff and encouraging center growth and performance
• Supervising the Marketing & Event Associate and providing timely and constructive feedback through ongoing performance evaluations

Qualifications

• Bachelor's degree in Marketing, Business or related field required
• 5-8 years of relevant experience required
• Expertise in digital marketing (SEO/SEM), marketing automation platforms (HubSpot, Marketo), and CRM software
• Ability to analyze data and reports to guide strategy using tools like Google Analytics, Excel etc.
• Comfortable with technology including Adobe Suite, MS Office Suite (Outlook, Word, Excel and PowerPoint) and/or willing to learn
• Exceptional interpersonal skills including the ability to influence, lead, and educate teams
• Ability to work in a fast-paced environment with changing priorities
• Responsible, enthusiastic, and cares about working in a mission-focused organization
• Ability to proactively identify problems and implement solutions
• Willingness to be held accountable and receive feedback
• Commitment to the mission and values of CHS and MHS and demonstrated high degree of integrity

Pay

The salary range for this position is $69,000 to $79,746 per year, based on expertise.