Marketing Manager

About the role

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Responsibilities

• Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.
• Manages a team of paid media experts, marketing strategist & consultants along with agencies to achieve business results.
• Manages a significant paid media budget while achieving world-class ROAS and conversion rates.
• Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results through multi-platform digital marketing tactics.
• Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement.
• Overseeing research of multiple requests from business development leaders across the country.
• Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
• Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
• Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support.

Requirements

• Extensive experience with paid media marketing execution.
• Supervisory, paid media agency management.
• Multi-channel paid media tactics (eCommerce focused preferred).
• Multi-country marketing plans (eCommerce focused preferred).
• Paid media collaboration plans with distributors / dealers.
• Paid media execution experience with a Fortune 500 company.

Qualifications

• Bachelor’s degree (MBA preferred).

Skills

• Customer Focus
• Global Perspective
• Influencing
• Relationship Management
• Strategic Thinking
• Vendor/Supplier Management

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

Pay

Pay Range: $159,120.00 - $238,680.00

Schedule

Position will be available in a Cat Digital hub.

Considerations for Top Candidates

• Extensive experience with paid media marketing execution.
• Supervisory, paid media agency management.
• Multi-channel paid media tactics (eCommerce focused preferred).
• Multi-country marketing plans (eCommerce focused preferred).
• Paid media collaboration plans with distributors / dealers.
• Paid media execution experience with a Fortune 500 company.

Additional Information

• Position will be remote.
• Relocation is not available.
• Sponsorship is not available.