Marketing Manager

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Implement marketing strategies and campaigns aligned with CEF's annual marketing plan and organizational priorities.
• Manage content calendars and ensure timely delivery of campaigns and communications.
• Monitor and report marketing metrics to improve engagement and effectiveness.
• Develop and produce newsletters, website content, social media, reports, brochures, email campaigns, and other marketing materials.
• Write and distribute news releases and support media relations efforts.
• Maintain consistent brand voice, messaging, and visual identity across all platforms.
• Support storytelling efforts highlighting program impact.
• Maintain and update CEF's website, coordinating with external vendors as needed.
• Manage and grow social media presence through content creation, scheduling, and overseeing partnership with external marketing partners.
• Execute email marketing campaigns, including segmentation, analytics, optimization, and reporting.
• Support marketing initiatives to achieve enrollment and revenue goals for earned income programs.
• Partner with the Director of Philanthropy to develop donor materials, fundraising assets, and campaign messaging.
• Strengthen and protect the CEF brand across all communications and events.
• Cookordination marketing efforts with community partners and Carlsbad Unified School District stakeholders.
• Represent the marketing function in internal and community meetings.
• Lead project planning, prioritization, timelines, deliverables, budgets, and cross-functional coordination for multiple concurrent initiatives.
• Manage freelancers, agencies, and vendors producing creative assets and campaign materials.
• Provide guidance to staff, volunteers, and Board members regarding brand standards and messaging.
• Other work duties as assigned by management.