Marketing Manager

W2 only; no C2C. Must be authorized to work in the United States now and in the future.

Carex is partnering with a (BLANK) industry partner to hire a Marketing Manager who will lead marketing strategy and execution in a fast‑moving, hands‑on environment. This full‑stack marketer will develop strategy while also executing day‑to‑day work—from building campaign calendars and managing advertising spend to analyzing performance and adjusting tactics based on results. The role oversees end‑to‑end marketing efforts, collaborates closely with a lean team, and represents the brand at trade shows and consumer events.

Responsibilities

• Develop campaign concepts and own the marketing calendar from planning through launch, deadline management, and post‑campaign analysis.
• Plan, build, and manage Google Ads and Meta Ads campaigns, including audience targeting, creative testing, optimization, and day‑to‑day spend management.
• Own the marketing budget, allocate spend across channels, monitor performance against goals, and reallocate resources based on results.
• Monitor performance across paid media, email, web, and social channels; identify what is and isn’t working and translate insights into concrete actions.
• Plan, write, build, and deploy email campaigns and automated flows while identifying opportunities to grow the audience and improve open, click, and conversion rates.
• Attend and support occasional trade shows and consumer events, including setup, teardown, and direct engagement with customers and dealers.
• Manage and mentor marketing team members while coordinating freelancers, agencies, and brand partners to keep projects moving and deadlines on track.
• Support content creation, including basic graphic design and product or lifestyle photography as needed.
• Contribute to product launches, retail initiatives, photo shoots, and other cross‑functional priorities as business needs evolve.

Requirements

• 4–7 years of hands‑on marketing experience, ideally within a small business or lean team where responsibilities included both strategy and execution.
• Proven experience managing paid campaigns across Google Ads and Meta platforms, with direct responsibility for advertising budgets.
• Strong analytical skills; ability to interpret platform and campaign data, identify trends, and translate findings into actionable next steps.
• Experience planning and executing email and/or SMS marketing campaigns using platforms such as Klaviyo, Mailchimp, or similar tools.
• Experience managing people or demonstrated readiness to lead a small team by setting priorities, providing feedback, and maintaining momentum.
• Exceptional organizational and deadline‑management skills with the ability to manage numerous simultaneous projects.
• Ability to switch efficiently between different priorities and types of work in a fast‑paced environment.
• Hands‑on, collaborative mindset and willingness to contribute wherever needed.
• Flexibility to periodically work evenings or weekends in support of trade shows, events, and other business needs.
• Graphic design skills using Adobe Creative Suite, Canva, or similar tools are a plus.
• Photography or video experience for product, marketing, or social content is a plus.
• Familiarity with e‑commerce and wholesale business models, including Shopify, is preferred.
• Experience with apparel, outdoor recreation, hunting, fishing, or powersports industries is a plus.
• Genuine interest in outdoor recreation and supporting products designed to help more women participate comfortably and confidently in outdoor activities.