Marketing Manager
CareersInFood.com · Vero Beach, FL · 1 mo ago
On-siteManufacturingFull-time
Position Summary
The Marketing Manager owns the day-to-day execution of our consumer-facing marketing programs, with primary responsibility across three key pillars: e-commerce fulfillment, trade show execution, and consumer relations. This role is part brand and part operator, translating brand goals into smooth, on-time, on-brand experiences for our customers, consumers & retail partners.
Key Responsibilities
- E-Commerce Fulfillment
- Manage a team to support end-to-end e-commerce order fulfillment, ensuring accurate, timely, and on-brand shipments to consumers, internal team members and customers.
- Partner with internal partners to monitor inventory, shipping performance, and packaging quality.
- Adjust and support our internal teams as needed to existing orders to ensure accurate tracking and execution.
- Track and report on e-commerce KPIs (fulfillment time, return rate) and recommend improvements.
- Trade Show Execution
- Plan & execute trade shows, including logistics, juice orders, staffing, lead retrievals and additional materials.
- Manage event budgets, vendor relationships, shipping of materials, travel coordination, and post-event ROI reporting.
- Develop sales collateral, samples, giveaways, and demo experiences that reinforce the Perricone Farms & Natalie’s brands.
- Capture leads at events and ensure timely hand-off to sales for follow-up.
- Consumer Relations
- Serve as the primary point of contact for consumer inquiries, feedback, and concerns across email and phone channels.
- Resolve customer issues with empathy and urgency while identifying recurring themes to inform product and marketing improvements.
- Build and maintain consumer communication templates, FAQs, and response guidelines.
- Follow processes around quality, escalation, sales lead routing and more.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 3–5+ years of customer service or marketing experience, ideally in CPG, food & beverage, or a consumer brand environment.
- Demonstrated experience managing e-commerce operations, trade show logistics, and/or consumer-facing communications.
- Strong project management skills with the ability to juggle multiple deadlines and stakeholders.
- Able to be flexible to help drive solutions for our internal and external teams.
- Excellent written and verbal communication skills with a customer-first mindset.
- Proficiency with e-commerce platforms (Shopify or similar), CRM tools like Zendesk, and Microsoft Office.
- Willingness to travel for trade shows and industry events (approximately 20% of the time).
Benefits
This position offers long-term, stable employment, opportunities for growth, and a competitive benefits package including health, dental, vision, life insurance, and a 401(k) plan.