Marketing Manager

About the role

The Platform Review Marketing Manager is responsible for the analysis, innovation, organization, and performance of all marketing strategies for Cardone Ventures' platforming clients. This individual plays a crucial role by aligning that strategy with the ever-evolving needs of the independent businesses we support. The role is highly collaborative, is client-facing, and requires a high level of experience and understanding across all marketing functions. This individual should be an A-team player with an exceptionally high belief and sharp business acumen to exceed goals.

Responsibilities

• Develop strategic assessments on media, design, copy, search engine, email marketing, social media, and paid search capabilities, among other functions within digital and traditional media marketing
• Work collaboratively with cross-functional teams, including Business Account Managers, the internal CRM team, and Finance Managers, to develop a comprehensive 10X360 Platform Review
• Consult with clients to determine their 10-year marketing growth strategy
• Collaborate with 25+ clients from various industries with different marketing needs and varying levels of marketing acumen
• Define the platforming client’s brand house, customer engagement model, value ladders and customer persona(s)
• Align the client’s customer journey to the organization’s brand strategy
• Guide clients through a seven-month journey to shift their perspective on marketing strategies in their business
• Test, report, optimize, and analyze program performance to identify key levers and opportunities for improvements that can be shared across platforms and programs
• Audit client’s digital presence across social profiles, website(s), and online service directories to provide strategic update recommendations
• Define metrics and analyze program success, and track and forecast growth and engagement
• Use and recommend CRM platform to create effective customer service and retention strategies for marketing programs
• Interact with clients at in-person events during the delivery of their 10X360 Platform Review
• Make recommendations on key investments and innovations necessary within marketing services to maintain a competitive advantage against competitors
• Create effective and attractive landing pages and email sequences through an internal CRM system for clients businesses
• Create campaign plans consisting of strategy, copy, value propositions, and products offered for clients

Requirements