Marketing Manager

Knowledge, Skills And Abilities (KSA’s)

• Manage team members and carry out supervisory responsibilities in accordance with organization policies and applicable laws.
• Train employees, plan, assist, direct work, appraise performance, manage performance, address complaints, and resolve problems.
• Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Show excellent communication and negotiating skills, both verbal and written.
• Show good grammar usage and persuasive skills.
• Show excellent customer service skills.
• Plan, prioritize, and organize own work schedule and that of subordinates/sales force.
• Show strong overall business acumen as it relates to other functional disciplines i.e. Sales, Operations, Engineering, and Purchasing.
• Show proficiency in computer word processing, publisher, photo-shop, power point, and excel spreadsheet programs.

Education And Experience

• Bachelor’s degree in Sales, Marketing or Business is required.
• Minimum 3-5 years previous marketing experience required.
• Previous supervisory and/or management experience preferred.
• Previous use of a CRM required.
• Previous experience with marketing analytics, SEO, and SEM experience preferred.

Working Conditions

• Extensive road travel between dealerships.
• Must be able to sit, stand, and walk for long periods of time.
• Must be able to lift up to 50 pounds.

Bush Hog, RhinoAg, and Dixie Chopper

• Among the most recognized and successful brands in the Agricultural and Outdoor Power Equipment Market.
• Responsible for promoting all Bush Hog, RhinoAg, and Dixie Chopper products as well as the brand.
• Works cross-functionally with Sales and Product support to effectively market new products.
• Analyzes markets by geographical areas to ensure targeting the right customers and dealers for a particular region.
• Manages the display of products and support literature/brochures for trade shows and organization meetings.
• Budgets, organizes, and facilitates product launches and dealer meetings.
• Supplies cost-effective marketing materials, giveaways, and branding materials.
• Plans and conducts periodic marketing meetings for education and training on new marketing techniques and avenues.
• Conducts and participates in customer meetings, trade shows, and sales meetings.
• Designs, maintains, and updates website to be current, easy to use/navigate using up-to-date technology.
• Incorporates all areas of social and digital marketing relevant to drive sales and grow the brand.
• Aids in the preparation of advertising and sales promotion programs.
• Develops and creates all product sales support literature.
• Travels when necessary to support product and sales staff.
• Requires up to 20% travel.

Core Competencies

• Leading Change/Change Management
• Leading People/Teamwork
• Communication
• Business Acumen
• Results Driven

Essential Functions Of The Job

• Develops and recommends marketing campaigns for new and existing products.
• Works cross-functionally with Sales and Product support to effectively market new products.
• Analyzes markets by geographical areas to make sure we are targeting the right customers and dealers for a particular region.
• Recommends the appropriate trade shows and organization meetings to attend.
• Manages the display of products and support literature/brochures for these events.
• Budgets, organizes, and facilitates product launch and dealer meetings.
• Supplies cost-effective marketing materials, giveaways, and branding materials.
• Plans and conducts periodic marketing meetings for the purpose of educating and training on new developing marketing techniques and avenues.
• Conducts and participates in customer meetings, trade shows, and sales meetings.
• Designs, maintains, and updates website to be current, easy to use/navigate using up-to-date technology.
• Incorporates all areas of social and digital marketing relevant to drive sales and grow the brand.
• Aids in the preparation of advertising and sales promotion programs.
• Develops and creates all product sales support literature.
• Travels when necessary to support product and sales staff.
• Requires up to 20% travel.