Marketing Manager
About the role
The Marketing Manager develops, implements, and evaluates the annual marketing and promotion plans for the Church Street Marketplace (CSM) District and for businesses citywide through the Love Burlington (LB) platform. The Marketing Manager also provides marketing management for other projects from the Community and Economic Development Office. The plan is a significant component of the organization's overall strategic direction, developed in collaboration with business owners, the Church Street Marketplace Commission, and the City’s overall economic development goals. The Marketing Manager is an ambassador of the CSM and Love Burlington brands and steward of these strategies that build awareness of, reinforce, and strengthen the goals of, the City of Burlington’s Community & Economic Development Office.
Responsibilities
- Develop, implement, and evaluate marketing and promotion plans supporting commercial activity and destination marketing across Burlington, including neighborhood districts, events, and businesses.
- Manage marketing and promotion plans for departmental initiatives such as Micro-Business Alliance, workforce development projects, business grants, and the revolving loan fund.
- Provide insight into consumer behavior and marketing best practices.
- Leverage public relations and communications opportunities to advance the mission, awareness, and community outreach for CSM and the small businesses