Marketing Manager

What You'll Do

• Translate corporate marketing strategy into consistent execution across a 19+ and growing portfolio of senior living communities
• Partner with community leadership to support local marketing initiatives while ensuring brand standards and marketing best practices are maintained
• Execute integrated marketing campaigns across digital, print, social media, email, events, and reputation management
• Support digital marketing initiatives, website content updates, and marketing automation programs that drive engagement and occupancy
• Lead social media execution by managing content, approvals, training, and platform best practices across the portfolio
• Develop marketing materials and sales enablement tools that support community outreach and lead generation
• Coverage community photography, marketing assets, print production, outdoor advertising, and event marketing initiatives
• Support acquisitions, dispositions, and new community onboarding to ensure seamless brand transitions
• Track budgets, marketing performance, and campaign analytics while managing multiple projects in a fast-paced environment
• Build trusted relationships with community teams, agency partners, and executive leadership to ensure marketing initiatives are delivered with excellence

What You Should Bring

• Bachelor's degree in Marketing, Business, Journalism, or a related field
• 6+ years of marketing experience, preferably supporting a multi-site portfolio or multi-location organization
• Experience executing integrated marketing campaigns across digital, social media, email, print, and events
• Strong project management and organizational skills with the ability to manage multiple priorities and meet critical deadlines
• Excellent written and verbal communication skills with exceptional attention to detail
• Experience with CRM platforms, content management systems, email marketing platforms, Google Analytics, social media management tools, and online creative platforms such as Canva
• Average working knowledge of marketing analytics, budgeting, and campaign performance reporting
• A collaborative mindset with the ability to build strong relationships across community teams, agency partners, and executive leadership
• A proactive, solutions-oriented approach with a passion for delivering high-quality work and driving results

Benefits

• Health & Insurance Benefits
• Retirement 401(k) Plan with dollar-for-dollar company match up to 6%
• Tuition Reimbursement of up to $5,000 per year for pre-approved education expenses
• Learning & Development
• Time Away From Work Paid Time Off (PTO)
• Parental Leave
• Learning & Development
• How It Works
• Personalized Connection
• Inclusivity