Marketing Manager

Position Title: Marketing Manager A well-established multifamily property management company is seeking an experienced Marketing Manager to lead marketing strategy, optimize advertising performance, and strengthen leasing results across a portfolio of approximately 3,000 apartment homes throughout Greater Los Angeles. This role will oversee digital marketing, marketing budgets, lead generation, CRM analytics, vendor relationships, brand management, and resident engagement initiatives while partnering closely with executive leadership and property management teams. The ideal candidate has at least 4 years of multifamily property management marketing experience across a portfolio of 20 or more buildings, strong analytical skills, and the ability to translate marketing data into actionable business recommendations. This is an excellent opportunity for an independent, strategic marketing professional who thrives in a collaborative environment and wants to make a measurable impact within a stable, growing organization. Salary Range: $65,000 - $80,000 / annually, DOE Responsibilities Develop and execute marketing strategies across a multifamily portfolio to increase qualified leads, improve occupancy, and strengthen leasing performanceManage property-level marketing budgets, evaluate advertising expenditures, and recommend strategic adjustments based on ROI, conversion rates, and leasing resultsAnalyze lead sources, CRM activity, leasing performance, cost per lead, cost per lease, and other key marketing metrics to identify opportunities for improvementOversee digital marketing initiatives, property websites, social media, SEO, paid advertising, and Internet Listing Service (ILS) platforms, including Zillow and Apartments.comManage Yardi CRM, SOCi, and other marketing technologies while monitoring lead follow-up, leasing conversion trends, and platform effectivenessMaintain consistent branding across property marketing materials, digital platforms, signage, promotional campaigns, and resident communicationsOversee online reputation management, monitor resident reviews, and coordinate strategies to improve property ratings and engagementPartner with property managers to develop resident events, community activities, volunteer opportunities, and marketing initiatives that strengthen resident retentionManage marketing vendors, evaluate contracts and service performance, and identify opportunities to improve efficiency and reduce costsPrepare weekly and monthly marketing reports, present actionable recommendations to leadership, and ensure marketing initiatives comply with Fair Housing requirements Requirements Minimum 4 years of marketing management or assistant marketing management experience within multifamily property managementProven experience overseeing marketing initiatives across a portfolio of 20 or more apartment buildingsStrong experience managing property-level marketing budgets, evaluating advertising ROI, and making data-driven recommendations to executive leadershipDemonstrated ability to analyze leasing traffic, lead sources, CRM activity, conversion rates, and marketing campaign performanceExperience managing multifamily ILS platforms, property websites, social media, digital advertising, and vendor relationshipsProficiency with Yardi Voyager, Yardi CRM, and Yardi websites strongly preferredFamiliarity with SOCi, EliseAI, or comparable multifamily marketing and leasing platforms preferredStrong graphic design and content development skills using Adobe, Canva, or similar marketing toolsProficiency in Microsoft Office, particularly Excel, Outlook, PowerPoint, and TeamsWorking knowledge of Fair Housing advertising requirements and digital marketing complianceExcellent organizational, analytical, communication, and project management skills with the ability to work independently across multiple prioritiesBachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience consideredPrevious property management experience is a plus Benefits Medical insurance benefits with employer contributions401(k) retirement plan with employer-paid administrative feesPaid time off accruing from the first day of employment5 days of paid sick leave10 paid company holidaysDiscretionary annual holiday bonusStable, family-owned organization with strong employee retentionCollaborative, team-oriented culture with company outings, celebrations, and employee recognition programsOpportunities for professional growth and meaningful involvement in company-wide marketing strategyConsistent Monday–Friday schedule with some flexibility in start and end times If you're an experienced multifamily marketing professional who knows how to turn data into results, strengthen leasing performance, and build communities people are proud to call home, apply today and take the next step in your career!