Marketing Manager

About the role

The Marketing Manager will play an integral role on our team, including Marketing Strategy, Brand & Positioning, Demand Generation, Marketing Execution, Sales Enablement, and Thought Leadership.

Responsibilities

• Contribute to and execute the company's go-to-market strategy across medical, commercial, and defense markets.
• Monitor industry trends, customer needs, and competitor activity to identify emerging opportunities.
• Refine and evolve the company's value proposition, messaging, and positioning.
• Own the Boston Engineering brand and ensure consistency across all customer touchpoints.
• Implement marketing KPIs and monitor progress.
• Create and optimize lead generation programs.
• Develop and execute integrated marketing campaigns.
• Produce and coordinate marketing content across multiple channels.
• Manage digital marketing including SEO, AEO, paid media, email marketing, social media, and content marketing.
• Support thought leadership initiatives.
• Lead social media initiatives.
• Collaborate on white papers and related thought leadership.
• Manage trade shows, conferences, webinars, and customer events.
• Manage the marketing budget and prioritize investments.
• Coordinate external vendors and manage the corporate website.
• Ensure sales teams have current messaging, competitive intelligence, and marketing resources.
• Develop sales collateral and partner closely with the sales team.

Qualifications

• 7+ years of experience in marketing and communications within B2B professional services, preferably engineering or product development.
• A bachelor's degree in marketing, business, graphic design, engineering, data science, or liberal arts.
• Strong analytical skills with the ability to measure marketing effectiveness and make data-driven decisions.
• Highly organized, self-directed, and comfortable working independently.
• Experience developing marketing strategy while also personally executing marketing programs.
• A strong understanding of industrial, technology, engineering services, or B2B technical marketing.
• Experience with digital marketing, content development, CRM systems, marketing automation, and website management, including Salesforce, HubSpot, and WordPress.
• AEO and SEO competency.
• The ability to juggle multiple projects simultaneously and get things done.

Benefits

A comprehensive benefits package, including health insurance, 401(k) match, and paid time off, is also provided. At Boston Engineering, you can grow in the direction YOU want. Subject matter depth, project management, sales, technical expert, you choose where you want your path to go. Through our mentoring program, hands-on training, and experienced leaders, you can explore what direction is best for you.