Marketing Manager
Blue Ops - A Red Cat Company · West Palm Beach, FL · 4 wk ago
MarketingFull-time
Position Summary
Blue Ops, a division of Red Cat Holdings, is focused on advancing the future of maritime autonomy through a family of mission-ready Unmanned Surface Vessels (USVs) and integrated multi-domain capabilities. Operating at the intersection of defense, security, and next-generation robotics, Blue Ops delivers scalable, interoperable systems designed for real-world maritime operations. Blue Ops is seeking a Product Marketing Manager, Maritime Division to drive the positioning, messaging, and go-to-market success of our unmanned surface vessel portfolio.
Essential Duties And Responsibilities
- Develop clear, differentiated positioning and value propositions for Blue Ops' USV platforms and maritime capabilities
- Translate technical product features into mission-relevant benefits for defense, security, and government customers
- Conduct ongoing market assessments, including customer needs, industry trends, and competitive landscape
- Identify opportunities for differentiation and inform product roadmap inputs
- Partner with product line managers and leadership to define and execute go-to-market strategies for new and existing platforms
- Support product launches, capability rollouts, and campaign execution
- Collaborate with the broader Red Cat marketing team to align on integrated campaigns across digital, PR, and social media
- Develop targeted content including product briefs, presentations, videos, and sales enablement materials
- Support planning and execution of key industry events, demonstrations, and customer engagements
- Represent Blue Ops in a customer-facing capacity, articulating product value and operational impact
- Cross-functional Collaboration
- Work closely with engineering, product management, and industry partners to ensure marketing accurately reflects product capabilities
- Serve as the voice of the customer internally, bringing insights into product and messaging development
Required Qualifications
- 3–5 years of experience in product marketing, preferably within robotics, autonomous systems, defense, or security
- Proven ability to communicate complex, technical concepts into clear, compelling messaging and campaigns
- Experience supporting go-to-market initiatives and cross-functional product launches
- Strong analytical skills with experience in market research and competitive analysis
- Excellent written, verbal, and presentation skills with customer-facing confidence
- Ability to thrive in a fast-paced, high-growth environment
Additional Desired Qualifications
- Familiarity with maritime operations, unmanned systems, or defense acquisition environments
- Experience working with or marketing to DoD, government, or international defense customers
- Understanding of multi-domain or integrated autonomous systems ecosystems