Jobs · Marketing · Florida

Marketing Manager

Blue Ops - A Red Cat Company · West Palm Beach, FL · 4 wk ago
MarketingFull-time

Position Summary

Blue Ops, a division of Red Cat Holdings, is focused on advancing the future of maritime autonomy through a family of mission-ready Unmanned Surface Vessels (USVs) and integrated multi-domain capabilities. Operating at the intersection of defense, security, and next-generation robotics, Blue Ops delivers scalable, interoperable systems designed for real-world maritime operations. Blue Ops is seeking a Product Marketing Manager, Maritime Division to drive the positioning, messaging, and go-to-market success of our unmanned surface vessel portfolio.

Essential Duties And Responsibilities

  • Develop clear, differentiated positioning and value propositions for Blue Ops' USV platforms and maritime capabilities
  • Translate technical product features into mission-relevant benefits for defense, security, and government customers
  • Conduct ongoing market assessments, including customer needs, industry trends, and competitive landscape
  • Identify opportunities for differentiation and inform product roadmap inputs
  • Partner with product line managers and leadership to define and execute go-to-market strategies for new and existing platforms
  • Support product launches, capability rollouts, and campaign execution
  • Collaborate with the broader Red Cat marketing team to align on integrated campaigns across digital, PR, and social media
  • Develop targeted content including product briefs, presentations, videos, and sales enablement materials
  • Support planning and execution of key industry events, demonstrations, and customer engagements
  • Represent Blue Ops in a customer-facing capacity, articulating product value and operational impact
  • Cross-functional Collaboration
  • Work closely with engineering, product management, and industry partners to ensure marketing accurately reflects product capabilities
  • Serve as the voice of the customer internally, bringing insights into product and messaging development

Required Qualifications

  • 3–5 years of experience in product marketing, preferably within robotics, autonomous systems, defense, or security
  • Proven ability to communicate complex, technical concepts into clear, compelling messaging and campaigns
  • Experience supporting go-to-market initiatives and cross-functional product launches
  • Strong analytical skills with experience in market research and competitive analysis
  • Excellent written, verbal, and presentation skills with customer-facing confidence
  • Ability to thrive in a fast-paced, high-growth environment

Additional Desired Qualifications

  • Familiarity with maritime operations, unmanned systems, or defense acquisition environments
  • Experience working with or marketing to DoD, government, or international defense customers
  • Understanding of multi-domain or integrated autonomous systems ecosystems

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