Marketing Manager

Core Accountabilities

• Marketing Strategy & Planning
• Partner with the Marketing leadership to refine and execute integrated marketing strategies across communities, campaigns, product launches, and client engagement initiatives.
• Translate strategic direction into actionable marketing plans with clear deliverables, sequencing, ownership, and measurable outcomes.
• Maintain visibility into the strategic marketing calendar to ensure alignment across launches, events, campaigns, and organizational priorities.
• Monitor marketing and event spend, identify budget variances, and support resource allocation decisions that maximize ROI.
• Support ongoing process refinement to improve marketing planning, intake, execution workflows, and departmental scalability.
• Execution & Operational Ownership
• Own end-to-end execution of marketing initiatives from kickoff through completion, ensuring delivery against timelines, objectives, and quality standards.
• Ensure project briefs, campaign requirements, and deliverables are clearly defined and submitted in a timely manner to support efficient creative production and traffic management.
• Coordinate closely with the Project Manager on prioritization, scheduling impacts, and execution dependencies while respecting operational role boundaries.
• Drive accountability across direct reports and cross-functional contributors to ensure work progresses efficiently and professionally.
• Identify execution risks early and proactively resolve obstacles that may impact delivery timelines, brand standards, or stakeholder expectations.
• Brand Stewardship
• Uphold and protect the Blue Heron brand across all campaigns, events, collateral, digital channels, and client-facing experiences.
• Partner with the creative team to ensure consistent application of brand standards, visual identity, voice, and quality expectations.
• Review deliverables for strategic alignment, accuracy, and brand integrity prior to launch or public release.
• Identify inconsistencies in field execution, signage, partner-produced materials, and customer experiences, driving corrective action where necessary.
• Champion an elevated luxury customer experience across every marketing touchpoint.
• Events & Client Engagement
• Lead the planning and execution of signature events including community launches, broker events, homeowner experiences, partner activations, and brand engagements.
• Manage event development from concept through execution, including planning, logistics, on-site coordination, and post-event evaluation.
• Develop repeatable event systems, templates, and playbooks that support operational consistency while preserving creativity and brand differentiation.
• Cook up event budgets, production timelines, and operational readiness to ensure flawless execution.
• Team Leadership & Development
• Lead, coach, and develop the Marketing team through clear expectations, accountability, and ongoing performance feedback.
• Conduct regular 1:1 meetings, team check-ins, and performance discussions that strengthen alignment, engagement, and execution quality.
• Foster a collaborative, high-performance culture centered on ownership, professionalism, responsiveness, and continuous improvement.
• Identify staffing, capability, and capacity needs and partner with leadership on organizational development and future team growth.
• Cross-Functional Integration
• Collaborate closely with Creative, Project Management, Sales, Design, Construction, and Operations teams to ensure marketing initiatives are aligned with business priorities and field realities.
• Support the accurate and authentic storytelling of Blue Heron communities, architecture, and client experiences through cross-functional information gathering.
• Maintain strong working relationships that improve communication flow, reduce operational friction, and strengthen execution consistency across departments.
• Reporting, Analytics & Optimization
• Identify the reporting and analytics necessary to evaluate campaign, event, and initiative performance.
• Analyze performance data, interpret trends, and translate findings into actionable recommendations.
• Ensure campaign recaps, event summaries, and performance reporting are delivered consistently and accurately.
• Use insights and operational learnings to continuously improve future planning, execution efficiency, and marketing effectiveness.

What Success Looks Like

• Consistently translates strategic direction into organized, executable marketing plans.
• Delivers campaigns, launches, and events on time and at a high standard of quality.
• Operates effectively within a structured cross-functional environment while strengthening collaboration across teams.
• Maintains strong operational control across multiple concurrent initiatives without sacrificing quality.
• Elevates the client and broker experience through polished, memorable, and brand-aligned engagement.
• Creates clarity, structure, and momentum within the marketing team.
• Improves marketing effectiveness through data-informed adjustments and continuous process refinement.

Who This Role Serves & Sets Up for Success

• Primary Stakeholders
• Marketing leadership, Creative, and Project Management
• Sales Leadership and team members
• Pre-construction, Construction, and Design Teams
• External Vendors and Event Partners
• Clients, Realtors, and Brand Partners
• What “Setting Others Up for Success” Means
• This role succeeds by creating structure, clarity, and execution consistency that enables the broader organization to operate efficiently and confidently.
• Setting others up for success includes:
• Providing clear and timely marketing direction and project briefs.
• Ensuring stakeholders have visibility into timelines, expectations, and deliverables.
• Reducing operational friction through proactive communication and planning.
• Supporting Creative and Project Management teams with organized intake and aligned priorities.
• Equipping Sales teams with polished client-facing experiences and effective marketing support.
• Maintaining disciplined follow-through that builds organizational trust and execution confidence.

How Performance Is Measured

• On-time completion of campaigns, launches, and event deliverables.
• Quality and consistency of marketing execution across channels and client touchpoints.
• Event execution quality, engagement metrics, and stakeholder satisfaction.
• Adherence to marketing plans, timelines, and approved budgets.
• Team accountability, engagement, and development progress.
• Cross-functional collaboration effectiveness and responsiveness.
• Brand consistency across marketing assets and field experiences.
• Reporting accuracy, campaign analysis quality, and operational follow-through.
• Continuous improvement of departmental workflows and execution processes.

Capabilities Required

• Technical & Functional Acumen
• Strong experience developing and executing integrated marketing plans across multiple channels and initiatives.
• Demonstrated success producing high-quality events from concept through execution.
• Understanding of marketing operations, campaign coordination, and workflow management within structured creative environments.
• Ability to manage multiple concurrent priorities while maintaining organization, detail accuracy, and execution discipline.
• Familiarity with CRM systems, marketing automation platforms, and project management tools.
• Financial awareness related to event budgets and marketing spend management.
• Business & Integration Mindset
• Ability to align marketing execution with broader business objectives, brand positioning, and sales priorities.
• Strong understanding of how marketing integrates with design, construction, operations, and customer experience functions.
• Systems-oriented thinker capable of improving workflows, communication processes, and execution consistency.
• Ability to balance strategic intent with operational realities and resource constraints.
• Communication & Leadership
• Strong interpersonal communication skills with the ability to coordinate effectively across leadership, creative, sales, and operational teams.
• Clear, organized communicator capable of driving accountability and maintaining alignment across complex initiatives.
• Experience leading and developing team members through coaching, feedback, and performance management.
• Ability to remain composed, solutions-oriented, and decisive under pressure.
• Character & Professionalism
• Hightly organized, proactive, and accountable.
• Detail-oriented with a strong commitment to excellence and follow-through.
• Professional, collaborative, and emotionally mature.
• Calm under pressure and adaptable in fast-moving environments.
• Demonstrates ownership, initiative, and a high standard of personal accountability.
• Passion for architecture, luxury residential environments, design, and elevated customer experiences.
• How This Role Shows Up (Blue Heron Expectations)
• Operate with ownership and accountability for outcomes.
• Lead with professionalism, responsiveness, and follow-through.
• Uphold elevated standards in every client-facing and internal interaction.
• Foster collaboration while respecting organizational roles, expertise, and process structure.
• Approach challenges proactively with a solutions-oriented mindset.
• Continuously improve systems, workflows, and execution quality.
• Protect and elevate the Blue Heron brand through disciplined attention to detail and customer experience.
• Contribute positively to a culture of high performance, trust, and operational excellence.