Marketing Manager

Key Responsibilities

• Support communications, public affairs, social media, marketing outreach, and editorial activities for a federal health communications program.
• Develop and refine messaging strategies that promote federal research, tools, resources, and program priorities.
• Draft, edit, and review digital content, stakeholder communications, social media copy, web content, talking points, fact sheets, newsletters, and other outreach materials.
• Manage and schedule social media outreach, including campaign tagging, platform recommendations, and posting support.
• Conduct audience, market, and stakeholder research to identify engagement opportunities and improve outreach effectiveness.
• Use analytics and AI-enabled tools to assess stakeholder sentiment, audience behavior, digital engagement, and campaign performance.
• Track, analyze, and report communications metrics, recommending evidence-based improvements to messaging and outreach.
• Cook up with client, creative, editorial, digital, and subject matter expert teams to produce accurate, accessible, 508-compliant materials.
• Manage a team of marketing and communications specialists.

Requirements

• Bachelor's degree in communications, marketing, journalism, public relations, public health, public policy, or a related field.
• 8+ years of relevant communications, marketing, public affairs, digital strategy, or stakeholder engagement experience.
• Experience supporting federal agencies, public-sector programs, government contractors, health communications, or complex mission-driven organizations.
• Excellent writing, editing, and message-development skills, including the ability to translate technical or research-oriented information for varied audiences.
• Experience managing or supporting social media campaigns across platforms such as LinkedIn, X, Facebook, Instagram, YouTube, or similar channels.