Marketing Manager

About the role

Blake’s Orchard & Cider Mill (BOCM) is hiring a Marketing Manager to support the Marketing team in the day-to-day execution and completion of marketing campaigns, events, and promotions—while also playing a meaningful creative role in shaping how the Blake’s brand story is told. This is an execution-driven position with significant creative scope.

This role is essential to ensuring marketing initiatives are executed on time, on brand, and aligned with strategic priorities. You will create structure and consistency in a fast-moving environment while supporting campaigns that drive traffic, events, and revenue. You will also contribute meaningfully to how the Blake’s brand story is told—through copy, public relations, and on-camera moments. Creative input and idea generation are welcomed and expected; this role rewards both strong execution and original thinking.

Responsibilities

• Drive Day-to-Day Execution: Support the Director of Marketing by translating strategic priorities into actionable plans and completing the day-to-day work that brings campaigns and projects to the finish line on time and on brand.
• Own the Master Marketing Calendar: Maintain a master marketing calendar across all Blake’s business units and locations; track timelines, deliverables, and dependencies; keep projects organized and moving forward.
• Execute Campaigns: Translate strategic direction into timelines, deliverables, and next steps; ensure campaigns go live on time across all channels.
• Coordinate Across Teams: Partner with internal teams and business units to gather inputs and align on needs; ensure marketing requests are clear, scoped, and well-executed; keep stakeholders informed throughout each project.
• Brand Storytelling: Help shape and articulate the Blake’s brand story across campaigns, events, and seasonal moments, ensuring our voice and positioning come through consistently across every touchpoint.
• Lead Copywriting: Serve as the