Marketing Manager

Beltways · Hebron, KY · 2 wk ago

MarketingFull-time

Organized - Demonstrate your thoughtful approach to file management, time management, and task prioritization
Excellent communicator - You’re able to communicate to articulate your thoughts clearly to various stakeholders
Proactive initiator - You're able to identify issues and take initiative to fix them. You contribute beyond what’s in your job description
Entrepreneurial spirited - You believe in the mission. You're comfortable wearing many hats and navigating ambiguous situations; you're resourceful and have a high tolerance for risk and failure
Curious - You take initiative to answer your own questions by researching, testing, and iterating, and bring clear recommendations to the team
Hardworking - You hold a high bar for craft and reliability. You plan ahead, follow through, and value high quality outcomes and do what it takes to deliver

Develop comprehensive marketing plans and go-to market strategies that align with broader business objectives
Provide strategic leadership for enterprise-wide marketing initiatives, setting directions for critical business strategies that align with company objectives
Plan and execute campaigns across digital (social media, web, email) for key goals
Initiate research studies and analyzing competitor data, and market trends to capitalize on opportunities
Build and run an always-on content engine: case studies, product updates, recruiting/careers content, press/PR support, and social-ready assets
Turn product and engineering work into clear external narratives
Set up and maintain tracking (GA/GTM or equivalent), define conversion events, and report results and insights
Maintain brand consistency across all public touch points - voice, visuals, structure, and messaging
Coordinate cross-functionally with leadership, engineering, and design to keep priorities clear and timelines realistic

Writing skills - You can write clean copy, supported by insights and data
Project Management - You’re able to manage multiple priorities and initiatives in a fast-paced environment while maintaining attention to detail
Go-to-market - You can define positioning, messaging, identify target audience, build the launch plan and channel strategy, coordinate cross-functionally with product/engineering/leadership, and measure performance with clear success metrics
Branding Skills - You have a strong eye for visual brand consistency. Showcase your ability to create cohesive brand systems in your portfolio
Communication Skills - Share your ability to clearly articulate our value proposition into visuals that are easy to understand. You take verbal feedback and turn it into actionable next steps with clear follow-through. You align with teammates to ask clarifying questions instead of assuming what’s needed
Creative Thinking - We value marketers who also inspire fellow marketers
Tool Proficiency - Experience with video editing tools, Capcut, Adobe Premiere Pro, Canva
Initiative - You thrive in an autonomous environment and can initiate new tasks. You’re able to come up with great concepts, and execute them independently

Startup experience - You have experiencing working at a startup
Professional videography and photography skills - You can independently plan, shoot, and edit high-quality photo and video content (short-form and longer-form) for social and web. Comfortable with basic lighting and audio, capturing clean b-roll, framing for different platforms, and delivering polished assets on a fast turnaround

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