Marketing Manager

Responsibilities

• Marketing Support
• Affiliate with the creation of marketing collateral for all maintenance leasing buildings.
• Affiliate with the development, implementation, and management of innovative ideas to drive resident engagement, resident retention, and grow external communities.
• Daily engagement and management of all tickets submitted to the Marketing Helpdesk.
• Market Research
• Affiliate with the development, implementation, and monitoring of a benchmarking and measurement program to gauge the effectiveness of social media programs and key initiatives.
• Content Development And Management
• Coordinating the delivery of content, stories, information and our brand message into the social media space.
• Monitor and manage our online reputation, as well as the execution of monthly Reputation reporting per Regional portfolio.
• Provide, on a monthly basis, reporting pertaining to Shop reports and scores, per property, of the entire portfolio.
• Develop, communicate, and schedule a quarterly community “Visit Calendar” confirming dates of content creation taking place with on-site team members.
• Research and execute Social Media trends within our designated platforms.
• Event Coordination
• Manage all event needs from branding, agenda design, content creation, and venue selection to event execution for properties outside the NYC portfolio.
• Conduct assessments with residents to determine which activities they are interested in pursuing.
• Summarize information obtained from resident assessments and interest profiles to determine which activities are of interest to the greatest number of residents.
• Plan events and activities around residents’ interest.
• Lead creation of event communications and promotions to drive meaningful attendance:
• Mass email distributions.
• Develop and distribute monthly activity schedules and flyers, and post in common areas for easy reference.
• Develop and distribute a newsletter on a regular basis for residents.
• Maintain and update information pertinent to the social/activity program including community resources, entertainment, guest speakers and volunteers.
• Identify and implement effective processes and procedures to ensure smooth and professional events.
• Propose new ideas to improve the event planning and implementation process.

Qualifications

• Minimum of 3 years of marketing experience, preferably within the residential real estate industry.
• Proven market analysis skills.
• Minimum of 2 years’ experience with company representation and exposure by way of Social Media platforms, including but not limited to Facebook, Instagram, and LinkedIn.
• YARDI Experience preferred.
• Professional event planning experience.