Marketing Manager

At Beacon Management, we own and operate a portfolio of 54 residential housing communities across the United States, including Michigan, New York, Pennsylvania, and Virginia. Our mission is to deliver exceptional customer service and ensure the joy and contentment of our residents.

About the role

The Marketing Manager is part of the regional team responsible for the operations, sales, and management of Lightstone’s residential portfolio, consisting of over 15,000 units in 11 states. Working closely with the Director of Marketing, this position supports the development and execution of marketing initiatives with a strong focus on social media, content creation, and online reputation management. This role plays a key part in increasing resident engagement and retention and supporting on-site teams through creative campaigns, content, and events.

Responsibilities

• Marketing Support
  • Assist with the creation of marketing collateral for all maintenance leasing buildings (signage, photography, printing needs, leasing office displays, website, etc.).
  • Assist with the development, implementation, and management of innovative ideas to drive resident engagement, retention, and grow external communities.
  • Daily engagement and management of all tickets submitted to the Marketing Helpdesk.
• Market Research
  • Assist in the development, implementation, and monitoring of a benchmarking and measurement program to gauge the effectiveness of social media programs and key initiatives.
• Content Development and Management
  • Coordinate the delivery of content, stories, information, and brand messaging into the social media space.
  • Monitor and manage online reputation, including execution of monthly Reputation reporting per Regional portfolio.
  • Provide monthly reporting on Shop reports and scores for each property in the portfolio.
  • Provide graphics support for digital and print media, either directly or by coordinating outsourced graphics support.
  • Develop, communicate, and schedule a quarterly community “Visit Calendar” confirming dates of content creation with on-site team members.
  • Research and execute Social Media trends within designated platforms.
• Event Coordination
  • Manage all event needs from branding, agenda design, content creation, and venue selection to event execution for properties outside the NYC portfolio.
  • Conduct assessments with residents to determine which activities they are interested in pursuing.
  • Summarize information from resident assessments to determine activities of interest to the greatest number of residents.
  • Plan events and activities based on residents’ interests.
  • Lead creation of event communications and promotions to drive attendance:
    • Mass email distributions
    • Develop and distribute monthly activity schedules and flyers, posting them in common areas.
    • Develop and distribute a regular newsletter for residents.
  • Maintain and update information pertinent to the social/activity program, including community resources, entertainment, guest speakers, and volunteers.
  • Identify and implement effective processes and procedures to ensure smooth and professional events.
  • Propose new ideas to improve the event planning and implementation process.
• Perform duties outside normal responsibilities as needed and when requested.

Requirements

• Minimum of 3 years of marketing experience, preferably within the residential real estate industry.
• Proven market analysis skills.
• Minimum of 2 years’ experience with company representation and exposure via Social Media platforms (Facebook, Instagram, LinkedIn, etc.).
• YARDI experience preferred.
• Professional event planning experience.

Benefits

• Paid holidays
• Vacation
• Sick time
• 401k
• Housing discounts
• Medical, dental, and vision benefits
• Flexible Spending Account (FSA)
• Voluntary benefit programs