Marketing Manager

Responsibilities

• Execute Marketing plan to support the overall marketing and business objectives
• Responsible for the execution of Marketing strategies in a local market
• Use market, client, and industry insights to inform business strategies and optimize impact of marketing spend
• Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, include Service Delivery, Operations and fee-earners as required
• Oversee, manage, and lead execution of external marketing events, including coordination with external vendors and other internal business functions
• Maintain project schedules and delegate activities
• Ensure timely delivery of deliverables
• Keep Senior Marketing Manager apprised of issues, progress, and status of projects
• Review all material to ensure brand guidelines and standards are followed
• Coordinate with other marketing professionals to develop and share best practices within and across markets
• Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership
• Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams
• Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approach
• Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request
• Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process
• Work with team to write or oversee proposal and presentation content and review with fee-earners and key responsible affiliates
• Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates
• Ensure the delivery of a clean final product to fee-earner or client
• Share best practices with broader Marketing team

Qualifications

• Bachelor’s Degree required
• 5+ years of marketing and business development experience
• Commercial real estate or professional services experience strongly preferred
• Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment
• Experience serving as primary marketing lead, overseeing all in-scope marketing deliverables for the Houston market
• Experience supporting all associated advertising, events and business development activities in compliance with corporate guidelines
• High level of proficiency in Microsoft Office Suite and Adobe Creative Suite
• Ability to interface with and communicate with clients

Competencies

• Excellent written and oral communication skills
• Strong presentation skills
• Advanced analytical, problem solving, and conceptual skills
• Exceptional leadership skills
• Ability to work effectively in a culturally and educationally diverse environment
• Ability to influence peers and leaders
• Ability to successfully lead and mentor team members
• Successful track record of marketing results